Compare between wired and wireless LAN. List the advantages and Essay

Compare between wired and wireless LAN. List the advantages and disadvantages of each - Essay Example Wired LAN uses coaxial cables or specific wires and network adapters to link devices. Wireless LAN (WLAN) transmits data by air using radio waves, and/or infrared waves and/or microwaves without any physical link to the devices. When wired LAN and wireless LAN are compared, there are generally two main differences: security and medium. However, they also share some major similarilities; for instance, they are mostly Ethernet based networks, both connect through an internet gateway, and using similar types of execution requirements to cope with administration, functionability, and reliability (Ron and Helen, 2008, pg 179) The choice either to install wired and wireless LAN is mainly varied by individual preferences, but in conditions were installing of cables is not applicable, the network nodes are mostly moved, or the physical setting of the network need to be more flexible, thus making a wireless LAN a better choice. The medium used for wireless networking, radio frequency (RF) communications, has some setbacks making a wireless LAN not suitable in all situations. A wireless LAN has advantages that make it more suitable than a wired LAN in some conditions. First, in a WLAN, it is easier to add more computers on the network or move workstations since it operates on radio waves and/or microwaves to support interaction channels connecting the computers (Azam and Razwan, 2009). Secondly, it is the preferred mode of connecting movable or temporal buildings due to its flexibility to connect within the limited range. Thirdly, it is easier to provide connectivity in areas where it is difficult to lay cables due to the medium used. Also, its installation is fast and easy, as there are no requirements to lay the cable through walls and ceilings. Moreover, the network access is accessible from within range of an access point. Generally, the initial cost for WLAN hardware can be similar to the cost of wired LAN hardware, but the installation expenses are greatly

Personal Statement 1 Page Essay Example | Topics and Well Written Essays - 500 words

Personal Statement 1 Page - Essay Example With reference to my qualifications, I graduated with a GPA above 3.0. Over the years, my passion in nursing career has evolved and developed into something I yearn to know more every day. Since the year I experienced the impact of a nurse in the life of an old patient eighteen years ago, I felt a deep burden in my heart to offer care, compassion and love to the sick. I remember the old man, groaning in pain and needed help. He was so dirty, yet sick; it took a selfless nurse with a ‘big heart’ to attend to the man. At that point, I marveled and realized that nursing is more than the professional qualification. Today, my dream is not just to be a good nurse, but one who is committed, compassionate and with a vision in the nursing career. I have excellent analytical skills. I have always admired the visionary pictures when I would give to the community my full potential as a nurse. I have a passion to contribute to the health and sanitation industry in my home. Since, there is a great need to become more mobile in reaching out to many patients, I would like to ensure that my desire while working in this field is significant and efficient to serve many in need. In essence, I would prefer to attend to public health issues especially children and participate in the development and improvement of hospital services. Given a change to work with your organization will greatly contribute to my dream fulfillment because of the great opportunity to enhance direct transformation (Learn4Good Ltd 2013). In the first three years after my graduation, I would like to spend it learning new skills and accruing immense wealth of experience. My focus is in consolidating strong academic qualifications with a wide background in nursing and phlebotomy. My efficiency lies in the ability to have competence in judging and accepting responsibility in completing tasks is essential. Ultimately, the ability to

Annotated Bibliography (rough draft) Essay Example for Free

Annotated Bibliography (rough draft) Essay In the passage â€Å"Shitty First Drafts† by Anne Lamott from Bird by Bird, the author promotes that â€Å"shitty first drafts† are the key to most successful pieces of writing. Lamott indicates that most writers have â€Å"shitty first drafts† and that â€Å"all good writers write them†(21.) In order to have a good piece of writing one must vomit all of their ideas onto paper. Lamott’s friend calls it the down draft (25.) In this draft you should get all your thoughts down, even if you sound like a child (22. ) The first draft isn’t going to make much sense but it doesn’t matter because no one is going to see it(23.) With this â€Å"down draft† you can edit it and organize your thoughts into the up draft (25.) â€Å"The up draft† is where you take all the good things from â€Å"the down draft† and write an organized draft that makes much more sense. â€Å"You try to say what you have to say more accurately†(25.) After that comes he dental draft, a draft where you nit-pick and refine every aspect of the writing, like how a dentist would â€Å"check every tooth, to see if it were loose or cramped or decayed†(25,26.) Hopefully the final product is a â€Å"healthy† piece of writing. Lamott successfully argued that a â€Å"shitty first draft† is the beginning to a great piece of writing so you just â€Å"need to start somewhere†(25,26.)

Technology in Healthcare: Disinfecting Lightbulb

Technology in Healthcare: Disinfecting Lightbulb Tracy Topping Paula Gale Technology in Health Care Virtual Reality. Artificial Intelligence. Mechanical limbs. This sounds like the making of a Sci-Fi movie, but this is actually just a few of the latest technologies in health care. We are inundated with technology. Its taking over the way we interact with each other and function every day. The health care industry is making great strides in incorporating technology into the world of health care and has benefited greatly from innovative technology. One technology that I believe will be extremely beneficial to medical facilities and their patients is the disinfecting lightbulb. Hospitals are full of germs and bacteria. These can be harmful to many patients, especially to those who already have a compromised immune system. According to the United States Centre for Disease Control, nearly 1 in every 25 hospital patients contract an infection while in a medical setting and this is responsible for nearly 100,000 deaths a year. One company, Indigo-Clean has developed an indigo coloured lightbulb that continuously disinfects the environment and decreases the spread of infection. This light is not harmful to humans and is safe for continuous use in any type of medical setting. This lightbulb emits a certain frequency of light that kills dangerous bacteria like Methicillin-resistant Staphylococcus aureus (MSRA), C. difficile and Vancomycin-resistant Enterococcus almost instantaneously. The light reflects off all surfaces, penetrating harmful micro-organisms. It targets naturally occurring molecules that exist inside bacteria. The bacteria absorbs the light and then a lethal chemical reaction occurs, similar to the effects of bleach, which prevents it from re-populating the space. (http://www.indigo-clean.com/how-it-works, n.d.) Dr. Chetan Jinadatha, chief of infectious diseases at the Central Texan Veterans Health Care System, authored a study showing that combining both manual disinfection and UV light, could effectively kill between 90 and 99 percent of all aerobic bacteria in an average size hospital room. (http://www.research.va.gov/currents/spring2015/spring2015-6.cfm) By creating a much more sterile environment, this technology will improve patients recovery time and with fewer complications. It will decrease the length of a patients hospital stay and therefore decrease the cost to the hospital. Another fascinating technology that is available is the bionic eye. Nano Retina and Second Sight have developed a microchip that can restore sight to people who with little or no remaining functional vision to due to retinal degenerative diseases. This microchip implant will have a tremendous impact on the patients that receive it. It will give patients the freedom to continue their daily activities and gives them more confidence and dignity. It will also cut down on the number of surgeries that are performed trying to correct their vision. This technology is of personal interest to me. My mom has a retinal degenerative disease. Her diminished eyesight has limited her daily lifestyle. She can no longer drive, walk without assistance, read or even peel potatoes. She has undergone a number of surgeries in an attempt to increase her vision, but none have been successful. This technology may be an option for her if she meets all the criteria. The microchip is implanted just above the retina. The procedure is a minimally invasive surgery that doesnt require a hospital stay. Its done under local anesthetic and the procedure takes less than 1 hour. The microchip implant converts images captured by a miniature video camera mounted on the accompanying wireless eyeglasses into a series of small electrical pulses. Those pulses are transmitted wirelessly to the implant. The pulses stimulate the retinas remaining cells, resulting in the perception of patterns of light in the brain. The patient then learns to interpret these visual patterns, thereby regaining some visual function. The accompanying wireless eyeglasses communicate with the implant and allow the patient to fine-tune different light setting at a push of a button. (http://www.nano-retina.com/) (http://www.secondsight.com/g-the-argus-ii-prosthesis-system-pf-en.html, n.d.) Robotic- assisted surgeries are fairly new in Canada. Only a small number of hospitals in Canada are using this technology. It costs approximately 2.8 million dollars to purchase and $180,000 to maintain annually. Each surgery costs roughly $5,600. The cost of Robotics is expensive. Over time hospitals are hoping to offset these expensive costs with the money saved from shorter surgeries and hospital stays. There are many benefits to using robotics in surgery. It allows the surgeon to perform more precise, more complex and delicate surgeries with minimal invasion. It also gives the surgeon better dexterity and the ability to reach places within the body that previously had not been possible. It also cuts down the amount of time the patient is in surgery and amount the fatigue experienced by the surgeon. Patients have less recovery time and fewer surgical complications. They experience less post-operative pain and shorter stays in the hospital. (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4081240/, n.d.) Technology is continually evolving. Advances in health care technology will continue to make a remarkable impact in the way health care is delivered to patients. These technologies will reduce hospital costs and assist in better education for health care providers. Technology will also increase the level of care patients receive and better treatment options with reduced complications. Patients will live longer and healthier and arent those the goals the health care industry strives to achieve? References http://www.davincisurgery.com/. (n.d.). http://www.indigo-clean.com/how-it-works. (n.d.). Retrieved from Indigo Clean. http://www.medscape.com/viewarticle/466691_4. (n.d.). http://www.nano-retina.com/. (n.d.). Retrieved from Nano Retina. http://www.research.va.gov/currents/spring2015/spring2015-6.cfm. (n.d.). http://www.secondsight.com/g-the-argus-ii-prosthesis-system-pf-en.html. (n.d.). Retrieved from Second Sight. http://www.techtimes.com/articles/64048/20150627/indigo-clean-new-light-designed-hospitals-kills-bacteria.htm. (n.d.). Retrieved from Tech Times. http://www.upi.com/Health_News/2015/06/26/Bacteria-killing-light-fixture-made-commercially-available/2601435338291/. (n.d.). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4081240/. (n.d.).

Elements of Fiction :: essays research papers

Elements of Fiction   Ã‚  Ã‚  Ã‚  Ã‚  The Adventures of Tom Sawyer and Huckleberry Finn by Mark Twain, is consider to be a fine example of American Literature. The book raised a lot of controversy, it was publish after the Civil War, and it talked about the reality of America and its society. Some of the Themes of the story are, Moral and Social Maturation, Society’s Hypocrisy, and freedom through social exclusion. At the opening of the novel, Tom is engaged in and is generally the organizer of childhood pranks and make-believe games. As the novel progresses, these initially consequence-free childish games begin to take on more and more gravity. Tom begins to lead himself, Joe Harper, Huck, and, Becky Thatcher into increasingly dangerous situations. He also finds himself in predicaments where he must put his concern for others above his concern for himself, such as when he takes Becky's punishment and when he testifies at Injun Joe's trial. As Tom begins to take initiative to help others instea d of himself, he shows his increasing maturity, competence, and moral integrity. Tom's adventures to Jackson's Island and McDougal's Cave take him away from society. These symbolic removals help to prepare him to return to the village in a new, more adult relationship to the community. Though early on Tom looks up to Huck as much older and wiser, by the end of the novel Tom's maturity has surpassed Huck's. Tom's personal growth is evident in his insistence, in the face of Huck's desire to flee all social constraints, that Huck stay with the Widow Douglas and become civilized. Twain complicates Tom's position on the border between childhood and adulthood by ridiculing and criticizing the values and practices of the adult world toward which Tom is heading. Twain's harshest satire exposes the hypocrisy and often the essential childishness of social institutions such as school, church, and the law, as well as public opinion. He also mocks individuals, although when doing so he tends to be less biting and focuses on flaws of character that we understand to be universa l. Twain shows that social authority does not always operate on wise, sound, or consistent principles and that institutions fall prey to the same kinds of mistakes that individuals do. In his depiction of families, Twain shows parental authority and constraint balanced by parental love and indulgence. Though the Widow attempts to restrain and punish Tom, Aunt Polly always goes soft because of her love for her nephew.

Kerouac’s Spontaneous Prose and the Post-War Avant-Garde Essay

Kerouac’s Spontaneous Prose and the Post-War Avant-Garde My title comes from one of Kerouac’s own essays, â€Å"Aftermath: The Philosophy of the Beat Generation,† which he published in Esquire in March 1958. In it, he identifies the Beats as subterranean heroes who’d finally turned from the ‘freedom’ machine of the West and were taking drugs, digging bop, having flashes of insight, experiencing the ‘derangement of the senses,’ talking strange, being poor and glad, prophesying a new style for American culture, a new style (we thought) completely free from European influences (unlike the Lost Generation), a new incantation. (Kerouac, â€Å"Aftermath† 47) Kerouac’s â€Å"new style for American culture† was the spontaneous prose method he developed in 1952, a dazzling fusion of the colloquial and the literary that utilized stylistic strategies drawn from movies, comic strips, pulp fiction, and jazz. But, fifty years on, Kerouac’s stylistic brilliance has still not been fully recognized. His reputation still rests, unfortunately, on his two most commercial novels, On the Road and The Dharma Bums. Neither of these novels is spontaneous prose. One version of On the Road was, indeed, written in a three week period on a 100 foot scroll of teletype paper, but Kerouac developed spontaneous prose after this famous scroll experiment; furthermore, the version of On the Road that was finally published in 1957 had been significantly revised several more times in the intervening years (Hunt 1). As Kerouac said in a 1968 interview, â€Å"In the days of Malcolm Cowley, with On the Road and The Dharma Bums, I had no power to stand by my style for better or worse. When Malcolm Cowley made endless revisions... ...ris Review. New York: The Modern Library, 1999. ---. Selected Letters, 1940-1956. Ed. Ann Charters. New York: Penguin Books, 1996. --- Selected Letters, 1957-1969. Ed. Ann Charters. New York: Penguin Books, 1996. Landau, Ellen. Jackson Pollock . New York: Abrams, 1989. MacAdams, Lewis. Birth of the Cool: Beat, Bebop, and the American Avant-Garde. New York: The Free Press, 2001. Mackey, Nathaniel. â€Å"Other: From Noun to Verb.† The Jazz Cadence of American Culture. Ed. R.G. O’Meally. New York: Columbia University Press, 1998. Miles, Barry. Jack Kerouac, King of the Beats: A Portrait. New York: Henry Holt, 1998. Rosenthal, David. Hard Bop: Jazz and Black Music, 1955-1965. New York: Oxford University Press, 1992. Stone, Robert. â€Å"American Dreamers: Melville and Kerouac.† Beat Down to Your Soul. Ed. Ann Charters. New York: Penguin, 2001.

Essay --

Citizen Kane’s director Orson Wells and Double Indemnity’s director Billy Wilder both used specific techniques to create an intensified form of realism in their respective films. This realism was developed in order to ensure the delivery of their film’s message about human nature that people will do anything if they truly feel that they can get away with it. Both directors worked to establish a world in their films that would seem believable to audiences so that their ultimate truths would have a larger impact on those who watched. Wilder used his world of film noir to reveal the truth that a law-abiding man such as Walter Neff could be persuaded to commit murder with little influence because he believed that he could manipulate the system and not receive punishment for his crime. Wells created a world that would allow for a â€Å"larger than life† persona such as Charles Foster Kane who felt that he could do as he pleased and use the influence of his vast wealth to make it happen. Throughout the rest of this paper I will illustrate how each director used techniques associated with realism in film to show the audience why the characters believe they can act without consequence, the process in which they act, and finally that the events transpired are truthful because the audience is seeing them in retrospective. As previously stated, the thriller of Double Indemnity occurs in a world known as film noir. This style of film has very specific characteristics that let it achieve a more realistic feel to audiences than other studio productions. In Carl Richardson’s book Autopsy: An Element of Realism in Film Noir he states that the film style â€Å"depicted life in odd ways, distorted for the sake of entertainment, but they also allowe... ...he news. The audience sees that the men have already committed their acts and are now dealing with the consequences, even though they had thought they would escape them. The hyper-realism that Orson Wells and Billy Wilder established in their films helped them create a believable truth for their audiences that people with do anything if they feel they can escape the consequences. The realistic film environments that they created allowed them to show an audience why their characters believed they could act this way, the process in which they acted, and finally that they had already committed the acts because the audience was merely hearing the recollection of events. The men may have not gotten the results that they had planned for, but Wells and Wilder were successful in creating a realistic world that would help their message better be received by their viewers.

Trade Mark

TRADE MARK 1. 1. The History Of Trademark Law The marking of goods for various purposes, including identifying them from those of other traders, dates back to ancient times. In the same way, the existence of rules governing the use of such marks goes back to the medieval craft guilds. A â€Å"trademark for commercial goods† necessarily requires commercial goods; in societies based on the barter system, therefore, there was no basis for â€Å"trademarks for goods. † Trademarks not only identify goods, but create a distinction between goods from various sources.Consequently, a competitive relationship exists, and an overly simplistic mark is insufficient to be a trademark. The trade of goods came into practice long ago, and the use of trademarks is thought to have evolved from that. The origin of trademarks can be traced back as far as the beginning of the circulation of goods. The history of marks is nearly as old as the histories of mankind and religion. Scientists have come across excavated artifacts from places such as ancient Egypt with various symbols carved thereon for religious and superstitious reasons. Potters marks† appeared in relics left from the Greek and Roman periods and were used to identify the maker (potter) of a particular vessel). Among those who specialize in researching the cultural heritage of marks, the studies surrounding â€Å"potters marks† are famous. It would be difficult, however, to say that these marks are trademarks in the sense of the modern meaning. Over time, different methods of identification and distinction developed. Loved ones and pets were given names. â€Å"Proprietary marks† (in the form of a name or symbol) were affixed to goods to enable one person to distinguish their own possessions from those of others.Craftsmen applied their names, unique drawings, or simple inscriptions to identify goods they created. Even though these marks surely helped in distinguishing goods, it is difficult to say that these marks were trademarks with distinctiveness in the modern sense of the word. Symbols on goods used in ancient Rome and other countries near the Mediterranean sea had similar characteristics to the trademarks of today. Because this ancient region is considered to be the first to actively circulate goods, it is widely thought that trademarks evolved in response to the emergence of a society in which goods circulate in commerce.However, even in those days, a trademark system based on property rights did not yet exist. Around the 10th century, a mark called a â€Å"merchants mark,† appeared, and symbols among traders and merchants increased significantly. These marks, which can be considered one kind of â€Å"proprietary mark,† essentially were used to prove ownership rights of goods whose owners were missing due to shipwrecks, pirates, and other disasters. Even now, in every part of the world, horses, sheep, and other animals are still branded with a mar k identifying the owner.In Japan, a symbol is affixed to lumber that is tied onto a raft and sent down a river to its mouth. These types of marks are reminiscent of the â€Å"merchant's mark† of the past. In guilds of the middle ages, craftsmen and merchants affixed marks to goods in order to distinguish their work from the makers of low quality goods and to maintain trust in the guilds. These marks, known as â€Å"production marks,† served to punish the manufacturers of low quality goods for not meeting the guild's standards and to maintain monopolies by the guild's members.These production marks helped consumers to identify and assign responsibility for inferior products, such as, goods short in weight, goods comprised of poor quality materials, and goods made with inferior craftsmanship. Because these marks were affixed out of compulsion or obligation, rather than one's own self-interest, they also became known as â€Å"police marks† (polizeizeichen) or †Å"responsibility marks† (pflichtzeichen). They acted not only to distinguish between sources of goods, but to serve as an indicator of quality as well.While modern marks work to ensure the quality and superiority of certain goods, the obligatory marks served to uncover defective goods. â€Å"Responsibility marks† were more burdensome than real property, and could not be changed easily once the mark had been adopted. Furthermore, it is thought that this type of mark did no more than simply guarantee minimum quality. Finally, these symbols were different from modern marks in that they emerged to benefit the guilds, and were not for the benefit of the production mark owner.From the Middle Ages, through â€Å"police marks† and â€Å"responsibility marks,† modern trademarks slowly developed as the Industrial Revolution sparked the advent of what is now modern-day capitalism. Gradually, the guild systems disintegrated, and free business was established. Marks be gan to actively identify the source of goods rather than obligatory guild membership. About this time, special criminal laws protecting trademarks were also developed out of early forgery, counterfeiting, and fraud laws.Civil protection was gradually and systematically established against those who would use another's mark with out permission (â€Å"infringers†). In France, the â€Å"Factory, Manufacture and Workplace Act† of April 20, 1803, (Article 16) is internationally noted for establishing a system which made it a crime to pass off another's seal as one's own. Further, the Criminal Acts of 1810 (Article 142) and 1824 (Article 433) made it a punishable crime to abuse the name of others or wrongly use the names of production areas.Under the English common law system, fraud and the improper use of marks known as â€Å"passing off† an action for which remedies were contemplated that continue today. A trademark equity law was added eventually to supplement comm on law protection, but England did not establish a comprehensive system for trademark protection until 1905, nearly 50 years after the establishment behind France. Prior to the 1905 Act, â€Å"The Merchandise Marks Act,† which focused on provisions dealing with deceptive indications, was passed on August 7, 1862. The â€Å"Trade Mark Registration Act† was also passed in 1875.The 1905 Act was amended in 1919 and 1937, until a new Act was passed in 1938. This Act fundamentally changed the system in many ways, permitting registration based on intent-to-use, creating an examination-based process, and creating an application publication system. It equipped the English system with advances that surpassed the trademark law of France at that time. Consequently, U. S. and Japanese trademark laws were greatly influenced by the 1938 Act. American trademark law was initially influenced strongly by English trademark law. In the U. S. various avenues are available for seeking a reme dy. The state courts will adjudicate based on state registration or common law right; the federal courts will adjudicate based on federal registration. The trademarks in the U. S. that are owned by Japanese companies are primarily federally registered trademarks. On July 8, 1870, the Federal Trade Mark Act was enacted as the first U. S. federal law to protect trademarks. In 1879, however, the U. S. Supreme Court held the law was unconstitutional due to a conflict with the provision on patents in the U. S. Constitution. It was therefore abolished.In its place, a trademark law was enacted on March 3, 1881 that targeted trademarks used in interstate commerce (and in the commerce with Indian tribes) based on the interstate commerce clause in the U. S. Constitution (art. 1, sec. 8, cl. 3). This law, however, was unable to accommodate the development of the American economy and underwent a major amendment in 1905. It underwent further partial revisions occasionally during subsequent years . Upon the enactment of the Lanham Act on July 5, 1946, American trademark law came to rank equally with English or German trademark laws.The Act was named after a congressman who had devoted himself to its creation in. The first trademark law in Pakistan was passed in 1940 and was known as the Trade Marks Act, 1940. Thereafter in order to comply with its international obligations, the Government of Pakistan decided to amend and consolidate the law relating to trademarks and unfair competition to provide for registration, better protection of trademarks, and the prevention of infringement. Therefore, the President of Pakistan passed the Trade Marks Ordinance, 2001.Trademark law in Pakistan is presently governed by the Trade Marks Ordinance, 2001 and the Trade Marks Rules, 2004. 2. 1. What is a trademark? A trademark is a sign that is used to identify certain goods and services as those produced or provided by a specific person or enterprise. Hence, it helps to distinguish those good s and services from similar ones provided by another. For example, â€Å"DELL† is a trademark that identifies goods (computers and computer related objects). â€Å"CITY BANK† is a trademark that relates to services (banking and financial services).A trademark is any mark capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings. A sign can include a letter, word, name including personal name, signature, figurative element, numeral, device, brand, heading, label, ticket, aspect of packing, shape, color, sound or any combination of these features. Figure: famous trademark logos 2. 2. Kind of signs can be used as trademarks * Trademarks may consist of a word (e. g. Kodak) or a combination of words (Coca-Cola), letters and abbreviations (e. . EMI, MGM, AOL, BMW, IBM), numerals (e. g. 7/11) and names (e. g. Ford, or Dior) or abbreviations of names (e. g. YSL, for Yves St-Laurent). * They may consist of drawings (like the logo of the Shell oil company, or the Penguin drawing for Penguin books), or three-dimensional signs such as the shape and packaging of goods (e. g. the shape of the Coca-Cola bottle or the packaging for the Toblerone chocolate). * They may also consist of a combination of colors or single colors (e. g. the orange color used for ORANGE telephone company).Even non visible signs, such as music and fragrances, may constitute trademarks. 2. 2. 1. The Trademark Must Be Distinctive it must be capable of distinguishing the goods or services with which it is used. A name which is purely descriptive of the nature of the goods and services that are offered may not constitute a valid trademark. For example, Apple may serve as a trademark for computers but not for actual apples. However, a given trademark may not be distinctive from the outset, but may have acquired distinctive character or â€Å"secondary meaning† through long and extensive use.Figure . Proposed matrix of trademark types inspired by Weckerle (1968) original taxonomy. 2. 3. Types Of Trademark Exist In addition to trademarks identifying the commercial source of goods or services, several other categories of marks exist. 1. Collective marks are marks used to distinguish goods or services produced or provided by members of an association. Collective marks are marks used to identify the services provided by members of an organization (e. g. UAW for United Auto Workers). 2.Certification marks are marks used to distinguish goods or services that comply with a set of standards and have been certified as such (e. g. The Woolmark symbol to show that products are made from 100% wool and comply with performance specifications set down by the Wool mark Company. It is registered in 140 countries and is licensed to manufacturers who are able to meet these quality standards in 67 countries). Figure . Examples of trademarks designed or altered for specific population segments. 3. 4. What function does a trademark perform?Trademarks may perform different functions. In particular they * help consumers identify and distinguish products or services; * enable companies to differentiate between their products; * are a marketing tool and the basis for building a brand image and reputation; * may be licensed and provide a direct source of revenue through royalties; * are a crucial component of business assets; * encourage companies to invest in maintaining or improving quality products; and * may be useful for obtaining finance. . 5. How is a trademark protected? The most common and efficient way of protecting a trademark is to have it registered. 3. 6. 1. Requirements for Trademark Protection 3. 6. 2. 1. Inherent Distinctiveness This requirement is fundamental to the nature of trademark. Anything claiming protection under trademark principles must be capable of identifying the particular goods and services with which it is used, and distinguishing those goods and services from the goods and services of others in the marketplace.Categories (Distinctiveness Spectrum) of marks of generally increasing distinctiveness are (1) generic, (2) descriptive, (3) suggestive, and (4) arbitrary and fanciful marks. 3. 6. 2. 2. Acquired secondary meaning Provides for trademark protection of marks that are not inherently distinctive, descriptive marks usually rely upon special proof of distinctiveness before protection be afforded by common law and statute.Descriptive marks must be shown to have acquired customer recognition (secondary meaning), which serves primarily to identify the source of the products or services, and not merely to describe their nature, quality, characteristics, ingredients, or geographic origins. Generic marks constitute the very product and, therefore, cannot be registered or appropriated exclusively to one manufacturer’s use, even upon a showing of secondary meaning, because competition would be unjustifiably impaired. 3. 6. 2 . 3.Non functionality Trademark protection is granted to symbols or features that are not functional, protection of functional features would deprive producers of the right to use those features necessary to make a product work. Doctrine of functionality: if a feature is required to perform a particular utilitarian function, and if there are insufficient commercially viable alternatives to perform the same function equally well, no single producer will be allowed to claim exclusive rights in the feature. 3. 6.Trademarks are territorial rights This means that they must be registered separately in each country in which protection is desired. Note that, unless a given trademark is protected in a specific country, it can be freely used by third parties. Moreover, trademark protection is in general always limited to specific goods and services (unless the trademark in question is a well-known or famous trademark). This means that the same trademark can be used by different companies as l ong as it is used for dissimilar goods or services. . 7. Registration of Trademarks, at the appropriate trademark office Registration is not, however, the only way of protecting a trademark: unregistered trade marks are also protected in some countries, but in a less reliable form. Figure:The logo for the Wikipedia website, which is a registered trademark of Wikimedia Foundation, Inc. 3. 8. Kind of protection provided by a trademark A trademark owner is given the exclusive rights: ) to use the trademark to identify his goods or services; 2) to prevent others from using and marketing the same or a similar trademark for the same or similar goods or services; 3) to authorize others to use the trademark, (e. g. by franchising or licensing agreements) and in return for payment. 3. 9. How is a trademark registered? First, an application for registration of a trademark must be filed with the appropriate national or regional trademark office. The application must contain a clear reproductio n of the sign filed for registration, including any colors, forms, or three-dimensional features.The application must also contain a list of goods or services to which the sign would apply. The sign must fulfill certain conditions in order to be protected as a trademark or another type of mark: * it must be distinctive, so that consumers can distinguish it as identifying a particular product, as well as from other trademarks identifying other products; * it must not be deceptive, that is, it should not be likely to mislead the consumers as to the nature or quality of the product; * it should not be contrary to public order or morality; it should not be identical or confusingly similar to an existing trademark. This may be determined through search and examination by the national office, or by the opposition of third parties who claim similar or identical rights. 3. 10. How long is a registered trademark protected for? The period of protection varies (it is usually 10 years), but a t rademark can be renewed indefinitely on payment of the corresponding fees. 3. 11. How extensive is trademark protection? Almost all countries in the world register and protect trademarks.Each national or regional office maintains a Register of Trademarks which contains full application information on all registrations and renewals, thereby facilitating examination, search, and potential opposition by third parties. The effects of such a registration are, however, limited to the country (or, in the case of a regional registration, countries) concerned. In order to avoid the need to register separately with each national or regional office, WIPO administers a system of international registration of marks. This system is governed by two treaties, the Madrid Agreement Concerning the International 3. 2. Registration of Marks, and the Madrid Protocol A person who has a link (through nationality, domicile, or establishment) with a country party to one or both of these treaties may, on the basis of a registration or application with the trademark office of that country, obtain an international registration having effect in some, or all of the Countries of the Madrid Union: 2. 12. 1. What are well-known marks and how are they protected? Well- known marks are marks that are considered to be well-known by the relevant sector of the public in the country in which protection is sought.Well-known marks benefit from stronger protection than marks in general. * they may be protected even if they are not registered in a given territory,and * they may be protected against confusingly similar marks that are used on dissimilar goods or services, whereas marks are generally protected against confusingly similar marks if used for identical or similar products. For example, let us consider a trademark such as Mercedes Benz. Normally the company that owns the trademark would be protected against unauthorized use of the mark by third parties with respect to the products for which the mark has been registered.To the extent that Mercedes Benz is a well-known trademark, protection would also be available for unrelated goods. So that if another company decides to use the trademark in relation to other goods such as, say, men’s underwear, it may be prevented from doing so. 3. 13. Sale , Transfer and licensing In various jurisdictions a trademark may be sold with or without the underlying goodwill which subsists in the business associated with the mark. However, this is not the case in the United States, where the courts have held that this would â€Å"be a fraud upon the public†. In the U. S. trademark registration can therefore only be sold and assigned if accompanied by the sale of an underlying asset. Examples of assets whose sale would ordinarily support the assignment of a mark include the sale of the machinery used to produce the goods that bear the mark, or the sale of the corporation (or subsidiary) that produces the trademarked goods. Most juri sdictions provide for the use of trademarks to be licensed to third parties. The licensor (usually the trademark owner) must monitor the quality of the goods being produced by the licensee to avoid the risk of trademark being deemed abandoned by the courts.A trademark license should therefore include appropriate provisions dealing with quality control, whereby the licensee provides warranties as to quality and the licensor has rights to inspection and monitoring. 3. 14. Domain name and it relation to trademarks Domain names are Internet addresses, and are commonly used to find websites. For example, the domain name â€Å"wipo. int† is used to locate the WIPO website at www. wipo. int. Domain names may be made up, sometimes, of a trademark.In such case, it may happen that the person who has registered the domain name has done it in bad faith, as he is not the owner of the trademark under which the domain name has been registered. This activity is referred to as Cyber squatting . It is important to know that many national laws, or courts, treat as trademark infringement the registration of the trademark of another company or person as a domain name. If this happens, the person who has chosen the trademark of another as a domain name may not only have to transfer or cancel the domain name, but may also have to pay damages or a heavy fine.It may be interesting for you to know that if the trademark of your company is being used as a domain name by another individual or company, you may take action to stop such misuse of the rights of your company. In such a case, an option would be to use WIPO’s online procedure for domain name dispute resolution at: arbiter. wipo. int/domains. This WIPO website includes a model complaint as well as legal index to the thousands of WIPO domain name cases that have already been decided. 3. 15. Why protect trademarks?The basic rationale for protecting trademarks, whether through registration or not, is two fold. * First, it provides business people with a remedy against unfair practices of competitors, which aim at causing confusion in the consumers’ minds by leading them to believe that they are acquiring the goods or services of the legitimate owner of the trademark, whereas in fact they are acquiring an imitated product, which furthermore may be of lesser quality. The legitimate owner may hence suffer from loss of potential customers, as well as harm to his own reputation. The second rationale flows from the first, namely to protect consumers from those unfair and misleading business practices. In addition to those two arguments, a further one is gaining more and more prominence. This is that a trademark is often the only tangible asset that represents the investments made in the building of a brand. Where, for example, a business is sold, or companies merge, the question of brand evaluation becomes an important issue. The value of companies may depend to a large extent on the value of the ir trademarks 3. 16. When has a trade mark been infringed?Figure: Trademark Infringement A registered trade mark is infringed by the unauthorized use of that mark, or a mark that is substantially identical or deceptively similar to it, A registered trademark is said to be infringed in the following circumstances: A registered trademark is said to be infringed in the following circumstances: * If a third party uses a trademark in the course of the trade which is identical with the registered trademark and in relation to goods or services which are identical with those for which it is registered.For example, in Wrangler Apparel Corporation v. Axfor Garments, Wrangler had filed a suit requesting that Axfor Garments be restrained from using the trademark â€Å"Wrangler† and the â€Å"W† stitch logo on its clothing including jeans, jackets, shirts and belts. Wrangler had registered its trademarks in Pakistan. The Court passed an order of injunction against the Defendant and restrained them from using Wrangler? s trademarks on any of its products. If a third party uses, in the course of trade, a mark which is identical with the registered trademark and is used in relation to goods or services similar to the goods or services for which the trademark is registered or the mark is deceptively similar to the registered trademark and is used in relation to goods or services identical with or similar to the goods or services for which the trademark is registered or if there exists a likelihood of confusion on the part of public, which includes the likelihood of association with the trademark; * If a third party uses in the course of trade, a mark which is identical or deceptively similar to, the trademark in relation to goods or services of the same description as that of goods or services in respect of which the trademark is registered, services that are closely related to goods in respect of which trademark is registered or goods that are closely related to services in respect of which the trademark is registered; * If a third party uses in the course of trade, a mark which is identical or deceptively similar to, the trademark in relation to goods or services of the same description as that of goods or ervices in respect of which the trademark is registered, services that are closely related to goods in respect of which trademark is registered or goods that are closely related to services in respect of which the trademark is registered; If the third party uses the registered trademark as his domain name or part of his domain name or obtains such domain name without consent of the proprietor of the registered trademark and with the intention of selling such domain name to another person including the proprietor of the registered trademark; 3. 1. International Trend Of Trademark Law It is important to note that although there are systems which facilitate the filing, registration or enforcement of trademark rights in more than one jurisd iction on a regional or global basis (e. g. he Madrid and CTM systems), it is currently not possible to file and obtain a single trademark registration which will automatically apply around the world. Like any national law, trademark laws apply only in their applicable country or jurisdiction, a quality which is sometimes known as â€Å"territoriality† 3. 1. 1. Paris Convention (relating to the protection of industrial property) The Paris Convention for the Protection of Industrial Property (â€Å"Paris Convention† or just â€Å"Convention†) is one of the first, and arguably most important, of the various multilateral treaties protecting intellectual property. The treaty will not be discussed exhaustively here; commentaries on the treaty should be consulted to obtain additional information.The following, however, is a list of the major relevant articles of the treaty: * member states protect the trademark rights and other industrial property rights of other memb er states (art. 2); * each member state must maintain the fundamental principle that citizens of other member states receive the same protection as its own citizens (art. 2); and * member states must recognize the assertion of priority rights (art. 4). The articles that are particularly relevant to the trademark law include: * remedies for cases in which registered trademarks are not used, including sanctions (art. 5); * independent status of the trademark law (art. 6); * of well-known trademarks (art. 6, sec. 2); adjustment regulations on the transfer of trademark rights (art. 6, sec. 4); * regulations on trademarks registered in a foreign country (art. 6, sec. 5, the so called â€Å"telle quelle† trademark system) * protection of service marks (art. 6, sec, 6); * regulations controlling applications for trademark registration made by an agent, among others, without permission of the applicant (art. 6, sec. 7); * removal of trademark registration limitations based on the dis position of the goods (art. 7); * of collective trademarks (art. 7, sec. 2); * control of the importation of counterfeit goods (art. 9); * control of fraudulent indications of country origin (art. 0); * prohibition of acts of unfair competition (art. 10, sec. 2); * legal measures to prevent counterfeit goods and others (art. 10, sec. 3); and * temporary protection of goods exhibited in international expos (art. 11)11. There are 151 member states as of January 15, 1999 (WIPO, Industrial Property and Copyright, January 1999), demonstrating that most major countries in the world have joined the treaty. 3. 1. 2. Madrid system for the international registration of marks Madrid system for the international registration of marks (the Madrid system) established in 1891 functions under the Madrid Agreement (1891), and the Madrid Protocol (1989).It is administered by the International Bureau of WIPO located in Geneva, Switzerland. The Madrid system offers a trademark owner the possibility to have his trademark protected in several countries by simply filing one application directly with his own national or regional trademark office. An international mark so registered is equivalent to an application or a registration of the same mark effected directly in each of the countries designated by the applicant. If the trademark office of a designated country does not refuse protection within a specified period, the protection of the mark is the same as if it had been registered by that Office.The Madrid system also simplifies greatly the subsequent management of the mark, since it is possible to record subsequent changes or to renew the registration through a single procedural step 3. 1. 3. WTO Agreement on Trade-Related Aspects of Intellectual Property Rights The WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPs Agreement) is the Uruguay Round agreement covering the protection and enforcement of intellectual property rights. Intellectual property r ights were a key area of concern for the United States during the Uruguay Round negotiations. From the perspective of the United States, the TRIPs Agreement was a major achievement of the Uruguay Round.The TRIPs Agreement incorporates by reference most of the substantive provisions of two earlier multilateral IPR conventions: the Paris Convention for the Protection of Industrial Property (1967)(covering patents, trademarks, trade names, utility models, industrial designs and unfair competition) and the Berne Convention for the Protection of Literary and Artistic Works (1971) (covering copyrights). 3. 1. 3. 1. TRIPs Agreement and Trademarks TRIPs Agreement incorporates the substantive obligations of Articles 1 through 12 and Article 19 of the Paris Convention for the Protection of Industrial Property (1967). The TRIPs Agreement mandates protection for both trademarks and service marks. * Trademarks and service marks must have a minimum term of seven years and must be renewable indefi nitely. Article 18) * Restrictions on cancellation of trademark registrations for non-use: â€Å"If use is required to maintain a registration, the registration may be cancelled only after an uninterrupted period of at least three years of non-use, unless valid reasons based on the existence of obstacles to such use are shown by the trademark owner. Circumstances arising independently of the will of the owner of the trademark which constitute an obstacle to the use of the trademark, such as import restrictions on or other government requirements for goods or services protected by the trademark, shall be recognized as valid reasons for non-use. † (Article 19. ) * The TRIPs Agreement states that the owner of a registered trademark has the â€Å"exclusive right to prevent all third parties not having the owner’s consent from using in the course of trade identical or similar signs for goods or services which are identical or similar to those in respect of which the tradem ark is registered where such use would result in a likelihood of confusion. † (Article 16. 1) * Parallel importation (unauthorized importation of genuine trademarked products): * Except with respect to the National Treatment and Most Favored Nations obligations in Articles 3 and 4, parallel importation (â€Å"exhaustion of intellectual roperty rights†) is not subject to dispute resolution under the TRIPs Agreement (TRIPs Article 6). * Enhanced Protection for â€Å"well-known† marks: â€Å"In determining whether a trademark is well-known, Members shall take account of the knowledge of the trademark in the relevant sector of the public, including knowledge in the Member concerned which has been obtained as a result of the promotion of the trademark. † (Article 16. 2) * Under the Paris Convention (which is generally incorporated by reference into the TRIPs Agreement), well-known marks are entitled to protection in all Paris Convention/TRIPs Members, regardles s of whether the mark is registered. For an interesting discussion of the general issue of when an unregistered well-known mark must be protected see the decision by the Supreme Court of Sout Africa, Appellate Division, in McDonald’s Corporation v. Joburgers Drive-Inn Restaurant (PTY) Limited, Case No. 547/95, August 27, 1996. ) 3. 1. 4. Trademark Law Treaty The Trademark Law Treaty establishes a system pursuant to which member jurisdictions agree to standardize procedural aspects of the trademark registration process. It is not necessarily respective of rules within individual countries. 4. 1. Trademark Law In Pakistan The first trademark law in Pakistan was passed in 1940 and was known as the Trade Marks Act, 1940.Thereafter in order to comply with its international obligations, the Government of Pakistan decided to amend and consolidate the law relating to trademarks and unfair competition to provide for registration, better protection of trademarks, and the prevention of infringement. Therefore, the President of Pakistan passed the Trade Marks Ordinance, 2001. Trademark law in Pakistan is presently governed by the Trade Marks Ordinance, 2001 and the Trade Marks Rules, 2004. The trademark law in Pakistan requires no evidence of prior use of the mark in commerce for filing. A trademark application can be filed on a „proposed to be used? or „intent-to-use? basis or based on use of the mark in commerce.The Trade Marks Registry, which is under the administrative control of Intellectual Property Organization of Pakistan, is the office that is in charge of registering trademarks in Pakistan. A trademark registration in Pakistan gives exclusive proprietary rights to the rights holder for protection of their trademark in Pakistan. However because the Pakistani legal system is a common law system, even an unregistered trademark is entitled to protection and the rights holder of the unregistered trademark can initiate action against a third party u nder the „law of passing off. 4. 1. 1. Internationalisation Of Trade Marks In Pakistan Pakistani trademark law protects both domestic and foreign trademarks. Over the past several years, many foreign entities have been able to protect their trademarks in Pakistan.The first milestone observation recognizing internationalisation of trade mark came in 1979 from the Honourable Sindh High Court in a case where the court, while protecting an international trademark, observed, â€Å"The conduct of the respondent in appropriating trade marks of foreign owners is not proper†¦Ã¢â‚¬ ¦ It is common knowledge that trade in French perfumery is of international character. With the revival of International Trade and international publicity, the rights of owners of foreign Trade Marks ought to receive some safeguard unless it is clear from the evidence that the foreign owners have abandoned their intention of marketing their products under the mark in this country. The above trend was fo rtified when Honorable Supreme Court of Pakistan in the case of Alpha Sewing Machine approved the following observation of Honourable Lahore High Court, â€Å"With the proliferation of means of communication media the names and products of world renowned big companies are catching the eyes and ears of the public at large in all civilized countries of the world and Pakistan is no exception. Extensive traveling abroad in the recent past has made it possible for the people of Pakistan to have knowledge of the internationally renowned companies and their products†. It was held in Morphy Richards case â€Å"an enactment on Trade Marks is essentially an international statute, catering to national and international sensibilities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We are living in an information age where the Earth has veritably become a global village†.In a case the High Court of Karachi granted an interim injunction restraining the Defendant from using the internationally well-known mark MARS on soft drinks. This injunction was granted despite the fact that Pakistan Mineral Water Bottling Plant (Pvt. ) Ltd. had registered the trademark MARS with the Trade Marks Registry. While the Courts in Pakistan had given due regard and recognition to internationalization of trade, they were quick to prevent the abuses by unscrupulous persons attempting to take advantage of globalization and the absence of specific statutory provisions at the relevant time. This was the result of judicial interpretation of relevant provisions relating to Intellectual Property laws and the general concept of civil law.Thus in 1988, the Honourable High Court of Sindh in the Sulemanji case, rejected an argument that an infringing product manufactured in Pakistan but to be sold in a foreign country would not violate the local law and no injunction could be issued. The Court, while rejecting this argument held at â€Å"†¦the product of the plaintiffs as well as of the defendants is exported to Middle East and Arabian Gulf countries. The deception would be caused upon the ultimate purchasers in the market and retail shops in the foreign countries. Admittedly the wrappers of the defendants are printed in Pakistan and, after the goods of the defendants are packed in such wrappers, such goods are exported for sale in foreign countries†¦Ã¢â‚¬ ¦ The action for injunction restraining the defendants from using the said mark is, therefore apparently maintainable in this Court. Similar was the Select Sports case, where Honourable Lahore High Court held, â€Å"The goods of the appellant company are sold in the International Market and if due to any reason goods of substandard quality are supplied to the International Market by any other user of the similar design, it would ultimately adversely affect the goodwill and the business of the appellant company. On the other hand, in the case of imports into Pakistan of infringing products, a Division Bench of the Honourable High Co urt of Sindh in the case Glaxo Vs. Evron, held, â€Å"If a person, in making a product overseas uses processes which would be infringing processes here, those processes being a principal part of the manufacture and then imports the article into this country, he is guilty of an infringement. The reason is because, by using those processes overseas and bringing the product here to sell, he deprives the Pakistani Patentee of the benefit of the invention. Globalization thrives on honesty of business practices. Judgments delivered by the Pakistani courts on intellectual property rights, particularly relating to adoption of marks, marketing of novel (inventive) products or copyrighted subject matter show that considerations for honesty of intention have been pivotal to such judgments. Thus in the case the Honourable Supreme Court of Pakistan held: â€Å"†¦. although the appellant has not been selling its products in Pakistan because of import restrictions, this does not entitle the respondent to copy the appellant’s trade mark, because by doing so it is deceiving the public into thinking that its products are products of the appellant. In the same case, the Honourable Supreme Court approved the following findings by the High Court: â€Å"Clearly, if the adoption of a trade mark by an appellant is proved to be dishonest, no amount of user of the trade mark by him can justify registration †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ † The above judgments by Pakistani Courts came at times when International community was debating consensus on the issues affecting global intellectual property rights, which culminated in the TRIPs Agreement only in 1994. This is reflective of the consistent pragmatic and futuristic approach of the Pakistani Courts in matters relating to intellectual property rights. Licensing Of Trade MarksOne of the oldest ways of globalizing Intellectual Property Rights is through licensing of Intellectual Property. This is also the most commonly used wa y of commercializing Intellectual Property on the global scene. Unless the countries an effective platform enabling the licensing contracts to be entered into and worked out, as well as ensure that the termination of such contracts can be done without difficulty, no productive growth of global commercialization of products incorporating one or more forms of Intellectual Property Rights is possible. As far as licensing of Intellectual Property Rights is concerned, Pakistani courts have so far adopted a rational, pro-active and confidence building approach in adjudicating the rights.Thus in the cases of Bolan Beverages the Honourable Supreme Court, upheld the rights of the owners of trademarks to terminate license agreements. , while in the cases of Concentrate Mfg. Co. , vs. Seven-up Bottling and Roomi Enterprises vs. Stafford Miller, the Honourable High Courts also upheld the rights of the owners of trademarks to terminate license agreements. 4. 2. Market Entry Planning Though Pakis tan has passed laws protecting the intellectual property rights (IPR) of rights holders, its enforcement and implementation of these laws remains a matter of grave concern for rights holders. It is therefore imperative that businesses develop a comprehensive strategy for protecting their IPR and take steps to safeguard their rights before they enter the Pakistani market.Registration of trademarks is an important step that businesses should pursue in Pakistan. Many foreign and domestic rights holders have been able to successfully register their marks in Pakistan. 4. 3. 1. Who can apply and what can be registered Under the Trade Marks Ordinance, 2001, a person who is the proprietor of the trademark can apply for the registration of their marks for goods as well as services. Any word, signature, name, logo, label, numerals or combination of colors used by one enterprise on goods or services can be registered as a trademark in Pakistan. Under the Pakistani trademark law the following a re the types of trademarks that can be registered: * Product mark: a mark that is affixed to identify goods. Mark: a mark used to identify the services of an entity, such as the trademark for a broadcasting service, retail outlet, etc. They are used in advertising the services. * Certification mark: a mark indicating that the goods or services in connection with which it is used are certified by the proprietor of the mark in respect of origin, mode of manufacture of goods or performance of services, quality, accuracy, or other characteristics. * Collective mark: a mark distinguishing the goods or services of members of the association which is the proprietor of the mark from those of other undertakings. * Geographical indications can also be protected in Pakistan as certification or collective trademarks. 4. 3. 2. What cannot be registered?The following are the types of marks that cannot be registered in Pakistan: * Which are not capable of being represented graphically and are unab le to distinguish goods or services of one undertaking from those of other undertakings; * Which are devoid of any distinctive character; * Which consist exclusively of marks or indications which designate the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of goods or of rendering of services, or other characteristics of goods or services; * Which consist exclusively of marks or indications which have become customary in the language or in the established practices of the trade; * Which consist exclusively of the shape which results from the nature of the goods themselves, the shape of oods which is necessary to obtain a technical result or the shape which gives substantial value to the goods; * Which consists of, or contains, any scandalous design, or any matter the use of which would be disentitled to protection in the High Courts or District Courts by reasons of it being likely to deceive or to cause confusion, is likely to hurt the religious sensibilities of any class of citizens of Pakistan, or is contrary to any prevailing law or morality; * The application for registration of which has been made in bad faith; * A word that is a commonly used and accepted name of any single chemical element or any single chemical compound in respect of a chemical substance or preparation or which is declared by the World Health Organization and notified in the prescribed manner by the Registrar from time to time, as an international non-proprietary name or which is deceptively similar to such name; * The national flag or any other State Emblem of a country which is a signatory to the Paris Convention (hereinafter known as „Convention country? shall not be registered without the authorization of the competent authorities of that country, unless it appears to the Registrar that use of the flag in the manner proposed is permitted without such authorization; * Which consists of, or contains, official mark or hallmark adopt ed by a Convention country shall not be registered in relation to goods or services of the same or a similar kind as those in relation to which it indicates control and warranty; * Which consists of or contains such emblem, abbreviations or name of an international organization that is protected under the Paris Convention. 4. 3. 3. Registration Procedure In case of an identical trademark being filed by two different applicants where the date of use in commerce is identical or if applications for the registration of both marks have been filed on an „intent-to-use? asis, the Applicant who files the trademark application first with the Pakistan Trade Marks Registry will have priority. It is therefore important to apply for registration of your mark as soon as possible. The registration of a trademark in Pakistan typically takes about two to three years, assuming that the trademark is not opposed by a third party. The Trade Marks Registry is the appropriate office for filing a tra demark application in Pakistan. Trademark applications can be filed either at the Karachi office or at the branch office of the Trade Marks Registry in Lahore. The different steps that are involved in the registration process in Pakistan are as follows: * Select a trademark agent/attorney in Pakistan, The trademark law in Pakistan allows the proprietor to file a trademark application only if they have a place of business in Pakistan. Should that not be the case, the rights holder will be required to file an application through a trademark agent/attorney. The trademark agent/attorney can do trademark searches and prepare, file, and prosecute applications, * To determine if the mark is eligible and available for registration, * The trademark agent will determine if the trademark is eligible for registration and also conduct clearance searches to determine if there is any deceptively similar mark that already exists on the Register of Trade Marks.It is advisable to conduct a common law search to ascertain if there are any third parties that might already be using the trademark, * Completing the application form and filing, The trademark agent can complete and sign the application form, provided that the rights holder has issued a signed power of attorney appointing them as the trademark agent. The details which must be mentioned in the trademark application are the full name and address of the Applicant, a statement of goods or services in relation to which it is sought to register the trademark, the international classification of goods or services, a representation of the trademark and the full name, address and contact details of the agent, in case the application. The application should also mention if the trademark is being used by the Applicant, or with his consent, in relation to goods or services, or if he has a good faith intention that it will be used. After the application has been filed, the Trade Marks Registry reviews it to ensure that it is complet e in all respects and thereafter allots an application number to the applications. If the trademark is registered, the application number becomes the registration number. * During the process of examination, the Trade Marks Registry determines if the trademark is barred from registration either under absolute grounds for refusal and/or relative grounds (prior trademark rights) as prescribed in the Trade Marks Ordinance, 2001. The Trade Marks Registry will issue an examination report and the Applicant must respond to any objections that have been raised in the examination report within the prescribed period.Thereafter and based on the response to the examination report that has been filed by the Applicant, the Registrar of Trade Marks determines if the application should be refused, accepted for advertisement, accepted subject to certain limitations or put up for a â€Å"show cause† hearing, during which the application might be accepted, rejected, or accepted subject to certa in limitations. Advertised before acceptance under section 28 (1) Ordinance 2001. | Registration of this trade mark shall give no right to the exclusive use of word made in Pakistan. | 273130 – 25 Footwear including shoes, boots, slippers ; sandals. Kashif Mahmood Tarar, Trading as, KIRAN TRADING CORPORATION Proprietor Pakistani, 4 Tape Road, Opp. University of Vaternary Sciences, Lahore,PK 06/10/2009.Shahs Registration Law Chamber 15- Edward (Mauj Darya) Road, Saleemi Chambers, Lahore-54000. | 4. 3. 4. Issuance Of Registration Certificte Within two months of the publication of the trademark in the Trade Marks Journal, should the trademark not be opposed by a third party, it will be accepted. Thereafter a Demand Notice is issued to the Applicant requesting him to pay the requisite registration fee. After the Applicant has paid the relevant registration fee, the registration certificate is issued. Below is the chart depicting the complete procedure for registration as is follo wed by the Trade Marks Registry in Pakistan. 4. 3. 5. Term of Trademark RegistrationTrademark protection in Pakistan is perpetual, subject to renewal of the registration every 10 years. The application for the renewal of a trademark can be filed 6 months before the expiration of the term of registration. 5. 1. Infringement ; Enforcement Remedies The Trade Marks Ordinance, 2001 provides for both civil and criminal remedies 5. 1. 1. Civil Litigation: A suit can be initiated either under the â€Å"law of passing off† or infringement under the Trade Marks Ordinance, 2001 depending on whether the trademark is unregistered, pending registration, or registered. The suit can be filed either at the High Court or at the District Court.The complaint filed by the rights holder should demonstrate that the alleged infringing act involves a mark that is identical or similar to a trademark of the rights holder. It should also specify that the representation of the trademark that is being use d in connection with goods or services might confuse the public regarding the origin of the infringing goods/services and that the this act of the infringer has interfered with the trademark holder's rights of exclusive use or has caused the rights holder economic loss. The rights holder can request the Court to grant an order of injunction, damages and delivery of infringing goods, materials or articles.Moreover, where a person is found to have infringed a registered trademark, the Court may make an order to cause the offending trademark to be erased, removed or obliterated from any infringing goods, materials or articles in his possession, custody or control or to secure the destruction of the infringing goods, materials or articles if it is not reasonably practicable for the offending mark to be erased, removed or obliterated. The Sindh High Court in a case confirmed an order of interim injunction against the Defendants and restrained them from using the trademark SHAN as it was a colorable imitation of the Plaintiff? s trademark AALI SHAN and stated that â€Å"the registration of trademark is not meant for the benefit of the trader only but also protects the public-at-large and its main object is to secure free enjoyment of the right of manufacturing and marketing of one? products and also to save general public from being deceived by the acts of unscrupulous manufacturers and sellers of goods bearing the fake trademark of others. For maintaining the purity of the trademark and for safeguarding the interest of the public, it is the duty of the Court to put restraint on use of another? s trademark by a person like the defendant; who is not entitled to use it. 5. 1. 2. Criminal Litigation The trademark law in Pakistan provides for criminal remedies in case of violation of a rights holder? s trademark. A criminal action can be initiated by filing a written complaint in the police station within whose jurisdiction infringement has taken place.After the procee dings have been initiated, the court may pass search and seizure warrants under which the premises of the infringer can be raided and the infringing goods seized. Should an infringer be found guilty of violating the rights holder? s trademark, he may be liable for imprisonment or fine or both. An infringer can be imprisoned for a maximum of three years with a maximum fine of PKR 50,000 (approximately $630 USD) under the Trade Marks Ordinance, 2001. In addition, the court has the authority to order the seizure, forfeiture, and destruction of infringing goods. Though provisions for criminal sentences exist in the Pakistani trademark law, such sentences are rare. 6. 1.International Trademark Treaties to which Pakistan is a Signatory * The World Trade Organization (WTO)Agreement, since 1995 * Paris Convention for the Protection of Industrial Property * Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS) 7. 1. Conclusion The subject of a trademark right may be desc ribed as an intellectual product or intangible property. However, its purpose is not for cultural advancement, as is a copyright. It is a kind of â€Å"industrial property† and its contribution is for â€Å"industrial purposes† (protection of users). The protection of industrial property focuses on patents, utility models, industrial designs, trademarks, service marks, trade names, indications of source or appellations of origin, and the repression of unfair competition. (Paris Convention, Article 1, Paragraph 2). A trademark right is one of the â€Å"industrial properties. The term, â€Å"industrial properties†, is usually used narrowly and indicates the rights covered by the four main laws; namely, the Patent Law, the Utility Model Law, the Design Law and the Trademark Law. A broad definition of â€Å"industrial properties includes various rights covered by the trade name provisions in the Commercial Code and the Unfair Competition Prevention Law. Trade Mark s are important aspects of legal practice under the of Intellectual Property Law. It is important for legal practitioners to acquaint themselves with this aspect since it is clear that for a very long time to come, trademarks will continue to play an important role in our society.New companies and business enterprises shall be formed and new products and services will be brought into the market by such new companies or by the existing companies; the legal has to position him self or herself to tap into this growing area. As it is now, there are still many business enterprises especially the local ones who have yet to grasp the importance of protecting their trademarks and service marks. Most institutions including universities, colleges4, hospitals, schools and many others have their own identity, badges or motto. This needs to be protected so that in the event of infringement, one may have recourse by bringing a claim on infringement against anyone who makes profits from where he h as not sown.Pakistan is a member of the World Trade Organization (WTO) and a signatory to the TRIPs Agreement. The regime of intellectual property laws in Pakistan is well established and goes back to the early twentieth century. The legal system in the country provides for adequate protection to the trade mark and design owners and those owners who pursue the legal remedies aggressively and pro-actively are able to control the menace of counterfeiting by due process of law. www. worldtrademarklawreport. com ABBREVIATIONS FTA Free Trade Area HIV/AIDS Human Immune Virus ILO International Labour Organisation IMF International Monetary Fund IPRs Intellectual Property Rights LDC Least Developed CountryOECD Organisation for Economic Co-operation and Development SADC Southern African Development Community SAP Structural Adjustment Programmes TRIPs Trade Related Intellectual Property Rights UNCTAD United Nations Conference for Trade and Development WB World Bank WTO World Trade Organisatio n ——————————————– [ 2 ]. Hereinafter, â€Å"trademark for goods† will be referred to as â€Å"trademarks,† and â€Å"trademark of services† will be referred to as â€Å"service marks† [ 3 ]. Schechter, The Historical Foundations of the Law Relating to Trade-Marks (New York: Columbia, 1925). [ 4 ]. Merchants marks were simple and formed merely linear designs, for example [ 5 ].Schechter, The Historical Foundations of the Law Relating to Trade-Marks (New York: Columbia, 1925). [ 6 ]. The U. S. federal government has the power to regulate the military, foreign affairs, and postal services, among others. However, art. 1, section 8, clause 8 of the U. S. Constitution states only that patents and copyrights fall under the federal power, and does not mention trademarks. Thus, the Supreme Court argued that the federal government did not have the power to regul ate trademarks. [ 7 ]. http://www. ipo. org(accessed on 24/11/2012) [ 8 ]. http://www. wipo. int/about-wipo(accessed on 24/11/2012) [ 9 ]. Trade Marks Ordinance, 2001 [ 10 ].Trademarks designed by Chermayeff & Geismar (Chermayeff, Geismar,& Geissbuhler, 2000) [ 11 ]. Katherine L. Spencer,Evaluating Trademark Design,P. 08 [ 12 ]. http://www. wipo. int/about-wipo(accessed on 28/11/2012) [ 13 ]. Katherine L. Spencer,Evaluating Trademark Design,P. 09 [ 14 ]. http://cyber. law. harvard. edu/metaschool/fisher/domain/tm. htm:article, Overview of Trademark Law [ 15 ]. ibid [ 16 ]. http://en. wikipedia. org/wiki/Wikimedia_Foundation(accessed on 25/11/2012) [ 17 ]. www. wipo. int-wipo(accessed on 28/11/2012) [ 18 ]. ibid [ 19 ]. www. wipo. int-wipo ( accessed on 28/11/2012) [ 20 ]. www. madridprotocol. info/internationaltrademarkprotection. html(accessed on 30/11/2012) [ 21 ]. html http://cyber. law. arvard. edu/metaschool/fisher/domain/tm. htm:article, Overview of Trademark Law [ 22 ]. ibid [ 23 ]. ibid [ 24 ]. ibid [ 25 ]. www. wipo. int(accessed on 30/11/2012) [ 26 ]. http://blogs-images. forbes. com/davidvinjamuri/files/2012/09/Dr-Publix-287Ãâ€"3001. jpg (accessed on 28/11/2012) [ 27 ]. Wrangler Apparel Corporation v. Axfor Garments {2008 C L D (70)}, [ 28 ]. Commentary On The Paris Convention For The Protection Of Industrial Property, Seth M. ReissLex-IP. com Honolulu, Hawaii, United States [ 29 ]. http://www. wipo. int/treaties/en/ip/paris/trtdocs_wo020. html(accessed on 28/11/2012) [ 30 ]. www. wto. org/english/tratop_e/trips_e/t_agm0_e. tm(accessed on 01/12/2012) [ 31 ]. World Trade Organisation Web-site: http://www. wto. org [ 32 ]. www. worldtrademarklawreport. com(accessed on 18/11/2012) [ 33 ]. Societe De Fabrication v. Deputy Registrar of Trademarks and another, PLD 1979 Kar 83 [ 34 ]. Alpha Sewing Machine v. Registrar of Trademarks and another, PLD 1990 SC 1074 [ 35 ]. Morphy Richards Ltd v. Registrar of Trademark and another, 1992 MLD 2506 [ 36 ]. Mars I ncorporated v. Pakistan Mineral Water Bottling Plant (Pvt. ) Ltd. {2001 M L D 39} [ 37 ]. PLD 1988 Kar 569 [ 38 ]. Ibid581 [ 39 ]. PLD 1998 Lah 69 [ 40 ]. Glaxo Vs. Evron,1992 CLC 2382 [ 41 ]. Cooper’s Incorporated Vs.Pakistan General Stores, 1981 SCMR 1039 [ 42 ]. Ibid 1044 [ 43 ]. Bolan Beverages vs. Pepsico Inc. , (2004 CLD 1530 [ 44 ]. Concentrate Mfg. Co. , vs. Seven-up Bottling (2002 CLD 77) [ 45 ]. Roomi Enterprises vs. Stafford Miller (2005 CLD 1805 (DB)) [ 46 ]. www. ipo. gov. pk(accessed on 12/12/2021) [ 47 ]. ibid [ 48 ]. http://www. ipo. gov. pk/Trademark/TrademarkForms. aspx(accessed on 12/12/2012) [ 49 ]. The Trade Marks Journal (No. 734 March 1, 2012 [ 50 ]. ibid [ 51 ]. http://www. ipo. gov. pk/Trademark/Downloads/TM-rules%202004. pdf(accessed on 28/11/2012) [ 52 ]. http://www. ipo. gov. pk(accessed on 12/12/2012) [ 53 ]. Sikander Sultan v. Masih Ahmed Shaikh{2003 C L D (26)}

Sustainable architecture in the UK

Pressure on development land in the South-East of England: The demand for sustainable architecture. Introduction Chapter One – Literature Reappraisal Chapter Two – Development Land Chapter Four – South-East of England Decisions Bibliography The intent of this thesis is to discourse and measure the force per unit area on development land in the South- East of England, and how that force per unit area relates to the demand for sustainable architecture. The grounds for there being force per unit area on development land in the South-East of England will be described and analysed, as will any differences with the other parts of Britain. The grounds for puting aside or utilizing the available development land and why sustainable architecture should be adopted in the South-East of England will be to the full evaluated. As will be demonstrated there are assorted and viing factors that seemingly increase the force per unit area to do full usage of all available development land in the South-East of England. The available development land in the South-East of England is in high demand to be used for the building of domestic lodging, every bit good as for commercial, leisure, and industrial edifice programmes. To a big extent cardinal authorities and local governments have attempted to command the building of such new edifice programmes through systems of urban planning, every bit good as edifice ordinances that have applied across the whole of Britain. The grounds why the South-East of England should hold a demand for sustainable architecture will besides be examined in deepness. The instance for doing all the new building undertakings designed around the constructs of sustainable architecture shall besides be examined, to discourse whether more environmentally focussed edifice designs will decrease t he impact of new building programmes, every bit good as cut downing long-run pollution. Introduction Sustainable architecture and the usage of development land are closely linked with the patterns and theories of what form the footing of urban and rural planning, every bit good as thoughts refering the necessity for long-run environmental sustainability. Urban, and to a lesser extent rural planning, became more widespread in their application throughout Britain after 1945, when increased degrees of cardinal authorities intercession were experienced in many societal and economic Fieldss. Planning was deemed to be the best manner of work outing Britain’s lodging jobs ( Taylor, 1998 p. 3 ) . Increased degrees of urban and rural planning were justified at the terminal of the Second World War due to the demand for extended post-war Reconstruction. The South-East of England in general, and London in peculiar had suffered from widespread bomb harm, which meant that to the full or partly destroyed houses, mills, and retail units had to be replaced by good planned edifices which would be an betterment upon the old edifices. In the immediate post-war period it was believed that a systematic usage of town and state planning would be indispensable for the Reconstruction of Britain, with a much higher criterion of edifice to fit higher employment, the public assistance province, and the National Health Service. The intent of these policies and establishments was to prolong life and advance good wellness throughout the whole population ( Meller, 1997 p67 ) . The increased usage of urban and rural planning was non intended to protect the environment in an ecological manner, or so to advance sustainable architecture, instead it was greatly expanded in range to do the most rational usage of scarce development land. However, there would be steps adopted which would conserve big countries of countryside, and give protection despite the demand to re-house 1000000s of households in 1945 ( Southall, 2000 p. 336 ) . There were groups that wished to conserve specific countries that supported rare signifiers of animate being and works life, and even groups that wished to continue old historical edifices, every bit good as edifices distinguished by their architectural manners ( Meller, 1997 p67 ) . When added together such groups did non compare to an ecological anteroom that intended to alter agricultural, architectural, or industrial patterns to protect the environment. These groups nevertheless, were able to to a great extent act upon the determi nation to curtail urbanization taking over the countryside. Post-war Reconstruction was the accelerator for the largest programmes of publically funded building in Britain. Public outgo was needed due to the sheer graduated table of Reconstruction required, with London and the South-East of England being a major donee of those programmes. Architecture and planning were used for these large-scale programmes instead than merely for single edifices. The engagement of cardinal authorities in the promoting and support of large-scale public edifice programmes and the usage of development land was high until the early portion of the 1970s ( Greed, 1996 p. 35 ) . Such wide-ranging edifice programmes were non merely intended to replace the edifices destroyed during the Second World War. The post-war edifice programmes were besides intended to replace the slums in the interior metropoliss of London, Birmingham, Liverpool, every bit good as elsewhere. The building programmes were intended to do the South-East of England a much more hospitable topographic point to populate in, merely as the remainder of Britain was besides intended to be like ( Sheail, 2002 p. 62 ) . New building and redevelopment of bing houses was an imperative, as ‘2 million of them condemned and another 3 million lacking in essentials’ ( Southall, 2000 p. 337 ) . The South-East of England besides benefited from the building of new towns such as Milton Keynes and Stevenage that were planned as full towns with purpose built domestic lodging and concern premises. The Atlee authorities was so acute upon the creative activity of new towns to work out the post-war lodg ing deficits that it regulated such building through the New Town Act of 1946 ( Sheail, 2002 p. 62 ) . The building of the New Towns was considered to be indispensable for both high economic growing and for work outing the national post-war lodging deficit. The Atlee authorities regarded the new towns as being extremely good to people’s wellness as they moved off from major metropoliss and industrial countries to topographic points with cleaner air ( Meller, 1997 p67 ) . In ecological footings such building was harmful to the environment as more land was built upon and it meant a greater sum of pollution from traffic emanations, though of class cipher understood such deductions at that clip. Improvements in conveyance substructure and increasing degrees of auto ownership meant that the new towns were economically feasible, every bit good as leting their dwellers to transpose to the major metropoliss to work in them ( Daniels, Bradshaw, Shaw, & A ; Sidaway, 2005 p. 147 ) . Urb an planning was therefore considered to be really utile for the advancement and development of London and the South-East of England, which traditionally has been the most thickly settled and comfortable part of Britain. Urban planning was besides intended to increase the prosperity degrees of the other parts in Britain to be every bit high as possible to fit the degrees achieved in the South-East of England ( Southall, 2000 p. 337 ) . Controlled enlargement of urban countries into the new towns was intended to work out the immediate post-war lodging deficit and resuscitate the British economic system, whilst go forthing the great majority of the countryside untouched by new lodging building ( Taylor, 1998 p.3 ) . Previous betterments in agricultural techniques meant that farming became more efficient nationally which had quickened the gait of urbanization in Britain as a whole. Urbanization in Britain had already had a strong impact upon the environment that went beyond the replacing of the countryside with fouling mills and unhealthy slum lodging ( Southall, 2000, p. 335 ) . Higher harvest outputs from less land had the effect that more land in rural countries became available to be used as development land. The greater handiness of former agricultural land meant that is was easier to happen adequate land to build new towns or spread out bing metropoliss across Britain. Urbanization was a procedure that was accelerated by the demand of industrial towns and metropoliss to happen workers to go on their enlargement ( Goudie & A ; Viles, 1997 p. 5 ) . To get down with, the bulk of new places were traditional manner houses that formed big council house estates right across the state, in architectural footings there was really small invention or thought given to doing the new lodging stock architecturally sustainable or environmentally friendly. More attending was alternatively devoted to doing all new houses comfy, clean, and guaranting they were being built to last ( Greed, 1996 p. 35 ) . The new places were intended to be better and larger than the 1s that they had replaced. The bulk of big metropoliss and the new towns in Britain had 1000000s of council houses built in their countries between 1945 and the early 1970s. However, it was much harder to happen equal sums of development land in interior metropolis countries which led to the edifice of high rise tower blocks which allowed a greater figure of people to be housed without increasing the entire country of the development land required ( Sheail, 2002 p. 62 ) . Unfortunately , high rise tower blocks constructed during the 1960s and the 1970s in the South-East of England, every bit good as nationally failed to be an equal signifier of long- term and sustainable architecture that allowed people to be housed in safety or comfort. The failure of many high rise tower blocks to be sustainable signifiers of lodging had the affect of increasing the force per unit area on development land. It has besides meant that tower blocks have had to be refurbished or more often demolished ( Meller, 1997 p. 63 ) . As the image below shows the 1950s and the sixtiess besides witnessed the building of low-rise flat blocks which have proved to be longer enduring than tower blocks built during the same period of clip. The image is of flat flats constructed in Ham Common in Richmond between 1955 and 1958 ( Frampton, 1997 p. 266 ) . Picture taken from Frampton, 1997 p. 266 Although the sum of new lodging building was considerable non all the available land had been developed or built upon. Land remained set aside for agricultural intents, whilst other land was left un-built upon and non ever used for farming. The land that was left entirely and was set aside and therefore non allowed to be used for domestic lodging or industrial sites were referred to as the green belt. The green belt was created to move as a buffer zone between urban and rural countries as a agency to restrict urbanization ( Greed, 1996 p. 82 ) . Cardinal authorities set aside countries that were designated as green belt zones to continue the countryside nationally every bit good as entirely in the South-East of England. Although, it was possible to construct on green belt land the procedure of deriving be aftering permission from cardinal authorities and the relevant local authorization was a long drawn out one which deterred most belongings developers and building houses from making so. Local involvement groups have frequently being extremely vocal in their resistance to any strategies that have been suggested ( Clapp, 1994 p. 138 ) . Clapp estimated that with national Parkss and designated green belt zones that in England and Wales ‘more than a fifth of the countryside now has stringent protection against development’ ( Clapp, 1994 p. 140 ) . Therefore, the majority of available development land was concentrated in urban countries, frequently referred to as brown field sites ( Greed, 1996 p. 82 ) . For cardinal authorities there are advantages for utilizing brown field sites ( Kim & A ; Rigdon, December 1998 p. 5 ) . For case, utilizing such sites allows for economic regeneration, employment creative activity every bit good as less force per unit area to construct on green belt land. Recycling land on brown field sites is a method of continuing rural countries being used as development land ( Clapp, 1994 p.139 ) . The force per unit area to utilize greater sums of development land has arguably increased significantly in recent old ages throughout Britain as a whole. The force per unit area to utilize development land has risen due to a combination of societal, economic, and political factors. For case, in societal footings the demographic alterations to the British population have had important, and it could even be argued, profound effects upon the demand for development for new building programmes. These demographic alterations have occurred as a effect of the British population ripening, the increasing figure of grownups who live on their ain, every bit good as the major addition in the figure of immigrants who have settled in Britain in the past decennary or so. These alterations have meant that more people within Britain are seeking a higher figure of topographic points to populate in. Another ground for the raised degrees of force per unit area upon development land is caused by the poss ible fiscal additions from constructing new houses, every bit good as new retail or industrial composites. The degree of fiscal additions that could be made has been boosted since 1979 by the switching off from the publically funded lodging programmes to a market led attack to finding the rates of new lodging building and the ownership of bing lodging ( Allmendinger and Thomas, 1998 p. 5 ) . Of class even greater Numberss of domestic places and retail premises has a knock on consequence on the sum of substructure such as schools, infirmaries, and roads which are required in Britain as a whole. The edifice of new signifiers of substructure will merely increase the environmental impact of new building programmes ( Kim & A ; Rigdon, December 1998 p. 5 ) . A fuller account and a more comprehensive scrutiny of the increased force per unit areas on the development land in Britain in general will be presented in the specific chapter on development land. The more elaborate rating of the for ce per unit areas upon development in the South-East of England will be presented in the specific chapter about the South-East of England. Not merely has at that place been force per unit area to utilize more development land in Britain by and large and in the South-East of England in peculiar, there has been more force per unit area for new building programmes to utilize edifice techniques and engineering linked with sustainable architecture. Sustainable architecture may hold been a construct, which started in the United States, yet it could be really of import to set its thoughts into action across the Earth ( Kim & A ; Rigdon, December 1998 p. 5 ) . The impression of sustainable architecture is in itself influenced by thoughts about doing or enabling architecture maximize the public-service corporation and the subsequent life span of all new building, whilst understating the sum of resources needed in the initial building and the care of edifices. Sustainable architecture, when possible, uses resources that is renewable, reclaimable, and biodegradable. There are assorted motives for following sustainable architecture when it comes down to the building and the completion of all new edifice programmes. Motivations that include the minimising of development land used, every bit good as doing usage of new engineering to conserve energy, the preservation or recycling of finite resources, every bit good as cut downing the degrees of H2O ingestion. Reducing the degree of pollution and trying to decelerate down the effects of planetary heating are besides factors in the publicity and execution of sustainable architecture ( Kim, Rigdon, & A ; Graves, August 1998 p. 5 ) . Of class, there is the influence of statute law upon the usage of sustainable architecture techniques to cut down the environmental and ecological impact of new building programmes. Property developers and building houses have to follow with steps to protect the environment introduced by the British authorities and the European Union ( Hough, 2004 p. 190 ) . As will be shown in the specific chapter about sustainable architecture the bulk of methods used to better environmental sustainability are comparatively straightforward to integrate into the designs of new edifice programmes, and in some instances into bing edifices. Sustainable architecture could be achieved by utilizing building stuffs that are less detrimental to the environment, or stuffs that have been obtained from recycled and renewable resources. Making edifices as environmentally sustainable as possible during new building undertakings ( as will be examined in greater deepness ) will accomplish the over all aims of those that pattern and argue for the execution of sustainable architecture. It is most practical to put in characteristics or equipment which enhances environmental sustainability during new building undertakings instead than afterwards. The force per unit areas to follow sustainable architecture in many ways are contradictory, yet are besides connected with the force per unit areas to raise the degrees of development land used up for new edifice programmes. Other motives for following sustainable architecture include using steps that are demands for deriving be aftering permission, every bit good as guaranting that all new edifices comply with all the minimal criterions for safeguarding the environment set by the British authorities and besides by the European Union. The British authorities has set criterions for domestic and retail edifices since the 1950s. For case, to free London of its antecedently renowned smog and fog by cut downing smoke emanations from domestic places and mills likewise under the protections of the Clean Air Act. The European Union has taken a greater involvement in advancing environmental sustainability since the 1980s, believing that such actions to protect the natural environment on a regional instead than a national footing would be far more effectual in making so ( Hough, 2004 p. 190 ) . Chapter One – Literature Reappraisal ‘Urban Planning and the British New Right’ , by Allmendinger and Thomas was chiefly used as a beginning of mention for the ways in which the Conservative authoritiess between 1979 and 1997 altered lodging and economic policies in Britain. This book besides contained information about the debut of more extended authorities environmental protection policies, which were started during that period of Conservative disposal. The book demonstrates the contradictions between the strong Conservative support for free market economic sciences and the increasing apprehension that cardinal authorities needed to move to protect the environment. Brian Clapp’s ‘An Environmental History of Britain from the Industrial Revolution’ is a good beginning of information with respect to development land and the impact of the green belt zones on restricting edifice programmes to already urbanized countries. The book provides a utile penetration into the constitution and the continued care of green belt zones in modern Britain. ‘An debut to Human Geography – Issues for the 21stcentury’ by Daniels, Bradshaw, Shaw, and Sidaway proved a utile beginning of information about development and the environmental impacts of human activity such as building edifices and utilizing fossil fuel in edifices. The book assists in explicating why such impacts on the environment would supply a accelerator for sustainable architecture. ‘Modern architecture – a critical history’ by Kenneth Frampton was used as a beginning of images and mention for information about architectural manners and edifice stuffs. There was besides a brief subdivision refering the planning of the new town constructed at Milton Keynes during the early 1970s. ‘The Earth Transformed – an debut to Human Impacts on the Environment’ by Goudie and Viles was used to obtain information about development land and the impact of unsustainable architecture and edifice techniques upon pollution degrees and planetary heating. The book contained information about the harmful effects of planetary urbanization and industrialization. ‘Cities & A ; Natural Process – A footing for sustainability’ , by Michael Hough was a utile mention book for discoursing development land and issues that relate to heightening environmental sustainability. This book was besides utile because there was a greater focal point upon Britain within it. The book contained suggestions and illustrations of how sustainability could be achieved with the aid of sustainable architecture. ‘Sustainable Architecture: Introduction to Sustainable Design by’ Kim and Rigdon is an article which explores the theoretical and practical background to sustainable architecture. It was used to derive information for the chapter, which dealt with sustainable architecture specifically. That information was besides for the chapter refering the demand for any new building programmes in the South-East of England to encompass sustainable architecture. ‘Pollution Prevention in Architecture – Introductory Module’ by Kim, Rigdon, and Graves provides farther theoretical and practical penetrations into the thoughts contained within the impression of sustainable architecture. This article contained strong statements as to why sustainable architecture should be implemented across the universe and non merely in a individual specific part of one peculiar state. This article proved a sound mention for the chapters refering sustainable architecture and the necessity of its usage in the South-East of England. ‘Towns, programs, and society in modern Britain’ by Helen Meller was used to derive background cognition of the constitution of a more vigorous and restrictive planning regulative model brought into operation after the terminal of the Second World War. That information was so included within the debut and the specific chapter covering with the force per unit areas upon the usage of development land. ‘Urban and Environmental Planning in the UK’ , by Yvonne Rydin provides utile information refering the protection of the environment through planning ordinances and limitations. Provides good mention stuff as to how the British authorities and the European Union have attempted to cut down environmental harm through limitations on development land and edifice or other ordinances to cut pollution and enhance sustainability. ‘A History of Britain 3, End of Empire 1776 – 2000’ , by Simon Schama was used to derive information as to why the Conservative party did non turn over the drawn-out proviso of council houses introduced by the Atlee authorities until after 1979. The book besides had information about the ideological alterations that Margaret Thatcher brought into Britain and the effects of such alterations. ‘An Environmental History of Twentieth Century Britain’ by John Sheail was a book, which discussed the developments within the environment of Britain between 1900 and 2000. Sheail examines how the apprehension of environmental issues in Britain developed in the latter portion of the 20th century. The book was enlightening in relation to the development of policies that were intended to protect the environment and promote sustainability. ‘The City – In clip and space’ by Aidan Southall was a book used to help with the description and rating of the usage every bit good as the limitations placed upon the handiness of development land within Britain. Southall’s history in peculiar provided information refering the effectual regeneration of brown field sites within the immediate locality of London besides supplying an penetration into the building of the new towns in the wake of the Second World War. ‘Ecological Architecture: A critical history’ by Steele provided some utile practical and theoretical information about the constructs and the designs of sustainable architecture. ‘Life Cycle Analysis for Automobiles’ , by Sulivan and Hu was used entirely for the informations refering the sum of energy needed to bring forth aluminum, polyethene, PVC and steel, comparing the ingestion to bring forth the stuffs new with when those merchandises are recycled. ‘Urban Planning Since 1945’ by Nigel Taylor was a extremely utile beginning of information with respect to the development and the continuance of be aftering limitations every bit good as edifice ordinances. The information about the utilizations of town and state planning besides the motives for the constitution and the continuance of green belt land countries was of great usage. Taylor besides included some compendious information about environmental sustainability within this book. Brenda Vale’s ‘Green Architecture: Design for a Sustainable Future’ is a good debut to the constructs and the designs most strongly linked with sustainable development. Chapter Two – Development Land Prior to the start of the 20th century there was really small formal or legal ordinance or planning undertaken when it came down to the usage of development land. There was in consequence small to forestall the building of new edifice programmes, allow alone impressions about restricting the size and the range of such programmes to protect the environment or advance ecological sustainability ( Taylor, 1998 p. 3 ) . Cardinal authorities by and big did non step in to forestall persons, concerns of assorted sizes, or so local governments from utilizing development land in any manner that they wished to make so. The cardinal authorities was willing to allow any parties to build new edifices upon such development land, particularly if the party responsible for building such edifices already owned the land, which was been built upon ( Greed, 1996 p. 2 ) . The freedom with which new edifices could be built was demonstrated by the ability of the bulk of landholders to take the manner of arch itecture in the building of their places, mills, or stores. Landowners had the option of doing their edifices every bit expansive as possible or as inexpensive to build as possible ( Kim & A ; Rigdon, December 1998 p. 5 ) . They did non hold to see that their right to construct on their land would be restricted by the location of that land in relation to the nearest metropolis or its topographic point in the countryside. Landowners and their designers did non believe that there was any profound demand to alter what they built or how they built it in order to protect the environment and promote sustainability ( Sheail, 2003 p. 2 ) . Those edifice ordinances that did be were by and large really minimalist in their existent nature, and were normally introduced on an ad hoc footing. Architecture and the development of land were more likely to be influenced by alterations in engineering or betterments in economic development, every bit good as alteration in manner and manners ( Meller, 1997 p. 63 ) . For case, these houses started to hold gas, electricity, and H2O supplies installed. These supplies of public-service corporation services were regulated by the cardinal authorities ( Daniels, Bradshaw, Shaw, & A ; Sidaway, 2005 p.115 ) . Those services were besides supplied to mills and stores, which were progressively capable to wellness, and safety criterions that were intended to forestall accidents, yet paid no attending to the land that they happened to be constructed on ( Sheail, 2003 p. 2 ) . The 19th century witnessed a quantum leap frontward in the sum of land, which was built upon due to a raising population every bit good as increased degrees of industrialization. These factors happened to co-occur with the development of improved substructure such as roads, railroads, sewerage systems, public infirmaries, and schools. The development of such substructure required big measures of land, labor, and resources to be successfully completed, whilst in bend advancing higher degrees of industrialization and the migration of people from the countryside to the spread outing metropoliss. Some metropoliss and parts benefited economically from such industrialization more than others did. In Britain, industrialization benefited the parts environing Birmingham, Manchester, Liverpool, and Glasgow. Over all though London and the South-East of England retained their place as the most comfortable part within Britain. Industrialization came at a cost, viz. pollution and greater degrees of societal inequality ( Southall, 2000 p. 335 ) . The development of gas, electricity, and H2O supplies alongside sewera ge systems made domestic houses more comfy to populate in and mills more productive due to holding greater efficiency ( Daniels, Bradshaw, Shaw, & A ; Sidaway, 2005 p.115 ) . Before a system of urban and rural planning were introduced there was no specifically set aside development land. Market forces determined the usage of land and what if anything was built upon it. If landholders found that their land was most productively used for agricultural intents so it would stay as agricultural land ( Taylor, 1998 p. 3 ) . If, nevertheless more money could be made from edifice houses, stores, or mills on their land, so that is what normally happened to that land. Landowners could besides be tempted to sell their land to belongings developers, building houses, or industrial endeavors if they were lucky plenty to have land that those other parties felt in pressing demand of developing ( Meller, 1997 p. 62 ) . It was market forces that drove the industrial revolution in Britain every bit good as besides advancing the procedure of urbanization. The procedures of industrialization and urbanization meant that metropoliss such as London, Birmingham, Manchester, and Gl asgow greatly expanded in footings of both their geographical countries and their entire population degrees, which led to shrinkage in the size of rural countries in Britain as a whole ( Southall, 2000 p. 335 ) . It was besides market forces that determined the location, size, and range of lodging, mills, and commercial edifices. There were no restrictions to the size, location or range of such edifices, and perfectly no attending was given to the environmental effects of these edifice programmes ( Sheail, 2003 P 2 ) . The absence of edifice ordinances and limitations on the usage of land meant that there was a great trade of unhealthy and deficient slum lodging, which caused widespread unwellness. Illness occurred besides reflecting the poorness of those people that were unfortunate plenty to hold to populate in such countries ( Daniels, Bradshaw, Shaw, & A ; Sidaway, 2005 p.115 ) . Planing ordinances would hold doubtless improved conditions, for case presenting proper sanitation into the slums or holding deficient lodging replaced by higher quality houses for people to travel into ( Southall, 2000 p. 335 ) . In rural countries frights that heavy industry and unsightly slums would finally over take all the land within their close propinquity prompted the foundation of administrations dedicated to the physical saving of the countryside, the rural manner of life, and its wildlife ( Clapp, 1994 p. 138 ) . The countryside saving administrations would finally hold a strong influence on the constitution of the green belt zones and the restricted handiness of development land in the more preponderantly rural countries of Britain ( Allmendinger and Thomas, 1998 p. 55 ) . It was after the terminal of the First World War that the cardinal authorities and local governments took a greater involvement in the building of lodging and how land was really being used in domestic lodging and industrial or commercial building programmes. The function of the market in make up one's minding how many houses were built and the location of where those houses were constructed was reduced with the development of council houses ( Taylor, 1998 p. 3 ) . The proviso of low-cost lodging built by local governments and subsidised by cardinal authorities support meant that there was increased public engagement in the finding of land use. The usage, maltreatment, or the non-use of land was no longer entirely determined by market forces. The engagement of cardinal authorities and local governments was intended to cut down poorness, sick wellness, and societal exclusion. At no point in the inter-war period were steps taken to present town and state planning with the purpose of pr otecting the environment or advancing sustainability as cipher considered such stairss were necessary. The First World War had merely witnessed really minimum degrees of belongings harm caused by German naval onslaughts and bombing foraies on Britain, so there was no widespread demand for pressing Reconstruction programmes as there would be at the terminal of the Second World War ( Clapp, 1994 p. 138 ) . The cardinal authorities foremost took legislative steps to curtail the usage of development land within the remit of the Town and Country Planning Act of 1925, although planning determinations were normally left to single local governments to be enforced. The rough economic conditions that dominated much of the inter-war period meant that the usage of development land except by local authorization edifice council houses was limited through reduced degrees of capital to fund such building undertakings by private sector companies ( Rydin, 2003 p. 18 ) . The bequest of the Great Depression and the Second World War meant that cardinal authorities and local governments were acute to take a controlling involvement in finding the sum of available development land as portion of the increased planning of both society and the British economic system. The Atlee authorities was tasked with retracing a state that had suffered extended bomb harm during the Second World War. The bulk of that harm had been sustained by the South-East of England and the Midlands, a contemplation of the industrial and strategic importance of these parts to the British war attempt, every bit good as the limited scope of German bombers ( Southall, 2000 p. 335 ) . The Atlee authorities decided to construct new towns as a manner of traveling 1000s of households in to new council house estates that were purpose built and off from the extensively war damaged metropolis Centres such as London and Southampton. The proviso of societal lodging was assured of go oning, as the Conservative party was every bit committed to its proviso as the Labour party was ( Schama, 2002 p. 538 ) . The new towns were built on carefully selected development land and green field sites. The chief impression for new towns was to give people the chance to populate in more contributing and desirable rural countries than the interior metropolis territories of the major metropoliss and bask a higher quality of life than when they had lived in those territories. Although the cardinal authorities intended to conserve as much of the countryside as possible whilst work outing the immediate lodging deficits that has resulted from the Second World War ( Sheail, 2002 p. 62 ) . The building of the new town in topographic points such as Stevenage, Milton Keynes, and Telford moved people off from the metropoliss and allowed rapid economic sciences development of antecedently rural countries. When the new town were completed it besides allowed more edifice programmes to be finished in interior metropolis territories with less urgency as people had already been re-housed ( Clapp, 1994 p. 138 ) . T he building of the new towns was really of import for the societal and economic development of post-war Britain. As London was the largest metropolis in Britain with the most pressing demand to hold its stateless people re-housed it was no great surprise that more new towns were constructed to house people who had lived in London. The Atlee authorities ‘planned thirty –four New Towns, eight of them pealing London, 20 to thirty stat mis out, taking at populations of 80,000 to 100,000’ ( Southall, 2000 p. 337 ) . The tabular array below shows the national distribution of new towns in post-war Britain and which metropoliss they took their populations from. Table 1 – New towns and the metropoliss they took populations fromCity or metropoliss within the same partNumber of new towns taking populations from the metropolisLondon11 ( including Milton Keynes, Peterborough, and Northampton )Birmingham2Newcastle / Durham3Liverpool / Manchester3( Figures taken from Southall, 2000 p. 337 ) . Although the new towns were meant to alleviate the immediate post-war lodging deficits some of them took longer to be completed than was originally planned. As towns such as Peterborough and Northampton already existed it was much easier to merely spread out their size ( Southall, 2000 p. 337 ) . However it took longer to finish the building of new towns that were built on sites were nil had antecedently been constructed. For case, the development and completion of Milton Keynes originally conceived in the early 1960s was non even built until after 1972 when its programs were eventually approved ( Frampton, 1997 p. 286 ) . In the immediate post-war period aside from the sites used for the new towns the chief beginning of development land were brown field sites in already urbanized countries. The post-war demand for reconstitution had allowed local governments to choose for the building of new edifices, which took up less land than had been destroyed during the Second World War ( Rydin, 2003 p. 18 ) . The edifice of high rise tower blocks at that clip seemed to be the ideal agencies of re-housing many 1000s of people and eventually leting for the long delinquent clearance of interior metropolis slums from Britain ( Taylor, 1998 p. 145 ) . As high rise tower blocks could re-house more people than constructing lodging estates they would cut down the demand to utilize greater measures of development land. High rise tower blocks changed the architectural landscape of urban and interior metropolis Britain in the first two decennaries of the post-war period. Unfortunately high rise tower blocks were non the i deal means of doing the best and most efficient usage of development land, as they did non offer long-run comfort and they besides required a batch of keeping to stay habitable ( Kim & A ; Rigdon, December 1998 p. 5 ) . Buildings that have merely have a limited life span, that were constructed with unsustainable and by and large non-recyclable stuffs is about off from the constructs of sustainable architecture as it could be possible to travel. Such severely constructed edifice undertakings were that doubtless a waste of taxpayers’ money every bit good as a waste of resources and besides the development land used ( Taylor, 1998 p. 147 ) . Arguably, it was non the basic construct of high rise tower blocks which was flawed, instead the stuffs in the building were by and large of hapless quality and the tower blocks were non prove against the vagaries of the British conditions ( Meller, 1997 p. 63 ) . High rise tower blocks would in some topographic points be prone to muffle, expensive to heat and vulnerable to offense. More recent urban edifice programmes have returned to the thought of seting single flats within flat blocks that are non every bit high as high rise tower blocks had been ( Rydin, 2003 p. 281 ) . Constructing flat blocks still allows more people to be housed than more traditional houses, cut downing the demand for new development land, and potentially increasing net incomes for the houses that sell flats in frequently desirable locations ( Taylor, 1998 p. 145 ) . Given the increasing demand for lodging in recent old ages the building of flat blocks seems to be a sounder method of happening excess places f or people without necessitating excess development land. Apartment blocks have been a favoured signifier of new building undertakings in the interior metropolis countries, which have been given cardinal authorities, and European Union financess for regeneration strategies. Such strategies have often succeeded in finishing more new lodging programmes in these countries every bit good as having or spread outing local concerns and cut downing unemployment ( Rydin, 2003 p. 281 ) . When it comes down to work outing lodging deficits or conserving the countryside, the continued protection of the green belt or leting it to be used as development land has caused much argument. The original construct behind the appellation and the protection of the green belt was the preservation of the parts of the countryside, which were non needed as development land for the new towns ( Sheail, 2002 p. 2 ) . For cardinal authorities and the local governments had believed that the building programmes within already urban countries when added to the lodging, stores and industrial units built in the new towns meant that implied that there was no longer an pressing or pressing demand for illimitable sums of development land. Cardinal authorities and the local governments assumed that the regeneration of brown field sites and building on fresh urban land would supply all the development land that was really needed. These premises were based on there being no important demographic and societal alterations, which would drastically change the demand for new edifice undertakings ( Southall, 2000 p. 337 ) . The cardinal authorities and local governments to guarantee that all the countries included within the nominative green belt zones did non go used up as development land tight be aftering ordinances and limitations were set as to how or when green belt land could be built upon. Those ordinances and be aftering limitations were so tight that virtually no green belt land was used for new edifice undertakings. The long-run effects of set uping and so keeping the green belt zones was the stiff restricting of the handiness of development land so as to forestall the urbanization of big countries of the countryside. Some countries of green belt land have gone to hold even tougher planning ordinances and edifice limitations placed on them when cardinal authorities or the relevant local authorization has believed that to be necessary. The strengthening of be aftering ordinances and limitations is most particularly undertaken for countries that are considered to good blessed with rare workss a nd animate beings, which is besides other parts of the countryside that are deemed to be of high scientific involvement ( Clapp, 1994 p. 140 ) . There are surely those who argue that the limitations on the sum of development land made available imposed by the care of the green belt zones should be reduced drastically due to changing demographic, societal, and economic tendencies ( Taylor, 1998 p. 147 ) . The force per unit area for loosen uping or so wholly taking the green belt zone limitations is caused by concerns about the increasing degrees of lodging deficits. Pressure has risen as the figure of constructing sites in urban countries has started to dwindle at the same clip that the figure of people desiring separate houses for themselves has perceptibly increased ( Rydin, 2003 p. 18 ) . The force per unit area to construct great measures of houses, stores, and industrial units on green belt land has besides been raised by landholders and belongings developers demoing a desire to utilize such land for their benefit. They are trusting to portion in the potentially important net incomes that could be made from the merchandising of belongingss in the chiefly rural countries, which constitute green belt zones ( Taylor, 2003 p. 147 ) . Not merely would people wish to populate in less urbanized countries, the landholders and belongings developers would anticipate the land in such countries to be cheaper than the land available in urban countries. The lodging policies pursued by the Conservative authoritiess between 1979 and 1997 efficaciously meant that market forces were one time once more the chief determining factor in make up one's minding the degree and the location of edifice programmes, supplying that be aftering permission could be obtained. The chief alteration in troduced by the Conservative authoritiess from 1979 was the merchandising off of council renters through the right to purchase strategy and the crisp decrease in the figure of new council houses being built. Although some new societal lodging was constructed by lodging associations it was at greatly reduced degrees compared to the 1950s, the 1960s, and the 1970s ( Rydin, 2003 p. 281 ) . Those developments have reduced the handiness of low-cost lodging and boosted house monetary values every bit good as declining the deficits of new places available to people in the South-East of England. The sell off of council houses was one of the Thatcher government’s most popular policies, yet it footings of protecting the environment and heightening sustainability it was likely one of the most short sighted policies pursued by that disposal ( Allmendinger and Thomas, 1998 p. 5 ) . The sell off of council houses stimulated the private lodging market which in bend meant more people wanted to have their places, and led to of all time increasing Numberss of proposed edifice undertakings. Building and belongings developers would hold strong evidences for believing that belongingss freshly built in countries which are presently protected through the green belt ordinances would bring high monetary values, particularly as the South-East of England normally has the highest priced belongingss nationally ( Rydin, 2003 p. 56 ) . Chapter Three – Sustainable Architecture Sustainable architecture is a construct within architecture that has expanded in influence as the cognition about inauspicious environmental alterations caused by human activity has increased ( Hough, 2004 p. 5 ) . The get downing point of the constructs refering sustainability is that the natural environment is a life ecosystem, which is being unduly and perilously harmed by human activity ( Vale, 1991 p. 2 ) . Sustainable architecture is hence a development and remains strongly linked with ecology every bit good as environmentalist administrations ( Taylor, 1998 p. 149 ) . The chief aim of sustainable architecture is therefore to understate the inauspicious environmental impact of edifices from their initial building throughout the full period of their business and usage, every bit good as after their eventual destruction ( Kim & A ; Rigdon, 1998 p. 5 ) . The purposes of sustainable architecture are accomplishable through improved edifice designs, careful choice of the most sustain able edifice stuffs and the usage of the most efficient engineering ( Steele, 2005 p. 4 ) . Prior to the outgrowth of ecological motions the chief focal point of architecture was make up one's minding upon which architectural manner to utilize, and whether to do the edifice designs appear more of import than the existent maps of the edifices being constructed. Architects wee non antipathetic to utilizing constructing stuffs from the other side of the universe if that stuff would could the coveted design or visual aspect of the completed edifice. Supplying the company paying for edifice of building undertakings was happy to pay for alien stuffs within that undertaking conveying stuffs from far flung topographic points was non a job ( Steele, 2005 p. 4 ) . The fiscal cost of building undertakings was an indispensable consideration before edifice work could get down, yet environmental costs were non considered to be of any great significance or so counted within the over all fiscal costs of each completed undertaking ( Vale, 1991 p. 2 ) . Those designers and belongings develop ers who are either opposed or unconvinced of the demand to utilize designs and stuffs based upon sustainable architecture could reason that such building undertakings will go excessively expensive and hence be damaging to strong economic growing. Implementing a scheme to accomplish sustainable architecture might non be damaging to strong economic growing or public presentation ( Kim & A ; Rigdon, December 1998 p. 5 ) . The intended result of the designs and stuffs that are adopted through sustainable architecture are lower energy ingestion degrees and the more efficient usage of other beginnings would be good in the long-run ( Kim & A ; Rigdon, December 1998 p. 5 ) . Bettering energy and resource efficiency with sustainable architectural designs arguably enhances the chances for strong economic growing and public presentation instead than diminishing such opportunities. Japan for case uses well less fossil fuel than the United States and other Western states without any inauspicious economic effects, chiefly as a effect of utilizing sustainable architecture to take down ingestion degrees ( Kim & A ; Rigdon, December 1998 p. 6 ) . The stuffs needed to successfully complete edifice programmes have traditionally resources whose extraction or production has added to pollution caused by human activity ( Vale, 1991 p. 2 ) . To increase the inauspicious effects of edifice programmes the finite resources expended have non by and large come from renewable beginnings ( Kim & A ; Rigdon, December 1998 p. 5 ) . The building costs of edifices have normally merely included the cost of the stuffs used, and the labor used to finish those edifices. When ciphering the costs of constructing programmes really small attending used to be given to integrating the costs of the existent edifice stuffs used to finish the edifices themselves. For case the cost of transporting or winging rare or alien stuffs was non normally accounted for. Some edifice stuffs are really intensive in footings of the sum of resources used and pollution caused to bring forth or polish them that they should seldom be used in edifice designs inspired or infl uenced by sustainable architecture. Possibly the best illustration of such a edifice stuff is aluminum, which should merely be used in edifice undertakings unless it is taken from 100 per cent recycled stuff ( Kim & A ; Rigdon, December 1998 p. 5 ) . Those utilizing sustainable architecture techniques attach far more importance to the environmental impact of their ain building undertakings ( Kim & A ; Rigdon, December 1998 p. 5 ) . Even before sustainable architecture emerged as a construct some designers had already started to utilize less resources to finish their building undertakings ( Frampton, 1997 p. 266 ) . For case, more modernist types of architecture such as functionalism and structural linguistics may hold used less stuffs in their building than more traditional manners, though that was an accidental effect of the manner being expressed as opposed to concerns about the environment ( Kim & A ; Rigdon, December 1998 p. 5 ) . Architects were utilizing minimum sums of edifice stuffs and resources before the outgrowth of sustainable architecture either as an look of their preferable manner, or besides as a agency of maintaining the fiscal costs of their building undertakings every bit low as possible ( Kim & A ; Rigdon, De cember 1998 p. 5 ) . Sustainable architecture is achieved by assorted methods which when combined together cut down the environmental impact of edifices whether freshly constructed or modified in construction. The fiscal costs of building new edifices is high, whilst when unsustainable building techniques continue to be actively employed so the environmental costs and besides the effects will be even higher ( Kim & A ; Rigdon, December 1998 p. 5 ) . The stuffs used in the building of new edifices such as concrete, steel, bricks, lumber, and glass are manufactured in ways, which entail the extended non to advert intensive usage of natural resources. Not merely do such building stuffs have to be extracted from the Earth, that really extraction and the processing of these edifice stuffs so that they are ready to be used requires big measures of energy to make so. By make up one's minding to use recycled building stuffs designers following the constructs put frontward via the impression of sustainable archit ecture could do a important measure towards energy ingestion by cut downing the demand to pull out natural minerals and turn them into finished building stuffs. Aluminum is likely the most environmentally detrimental constructing stuff to be used when produced from being new, so should merely be used the properties of that metal itself are required for the successful completion of any undertaking ( Kim, Rigdon, & A ; Graves, August 1998 p. 5 ) . Recycling edifice stuffs is non merely better for the environment, it could besides be more cost effectual in the long-run as building houses will non hold to pay so much for their stuffs ( Kim & A ; Rigdon, December 1998 p. 5 ) . Furthermore, the more building undertakings which use as much recycled edifice stuffs as possible the more it will assist to conserve finite resources and possibly could even detain the oncoming of scarcenesss in such stuffs ( Rydin, 2003 p. 281 ) . The tabular array below clearly demonstrates the sum of energy that is saved when choosing to utilize recycled stuffs for building or other industrial utilizations. Table 2 – Energy needed to bring forth building / industrial stuffs in MJ/kgMaterialNew / Virgin MaterialRecycled MaterialAluminum19627Polyethene9856Polyvinyl chloride6522Steel4018Figures taken from J L Sulivan and J Hu, ‘Life Cycle Analysis for Automobiles, October 16 1995. Sustainable architecture is besides about utilizing sustainable stuffs and improved environmentally friendlier engineering within bing edifices every bit good as in freshly constructed edifices. Sustainable architecture helps to protect the environment by take downing the sum of toxic pollutants released into the ambiance during the building procedure, every bit good as subsequently once the edifices are in full usage ( Kim, Rigdon, & A ; Graves, August 1998 p. 5 ) . It seems likely that the cardinal authorities and local governments will progressively see new building programmes to be built upon development land drawn from green belt land. To pacify conservationist and ecological groups, the cardinal authorities and local governments might take a firm stand that developers will hold to adhere to concepts linked with s a before having full planning permission ( Taylor, 1998 p. 147 ) . Cardinal authorities and local governments would in any instance want any new building programmes to utilize as much renewable, recycled and biodegradable stuffs as possible to run into the pollution cutting marks set by the European Union ( Rydin, 2003 p. 281 ) . The European Union has by and large set tougher marks to cut down pollution and advance environmental sustainability than the authoritiess of its member provinces have done ( Meller, 1997 p. 109 ) . Therefore, the British authorities has attempted to carry concerns to increase their environmental sustainab ility to run into European Union marks ( Meller, 1997 p. 109 ) . When it comes down to the building industry it would be easier to accomplish marks set by the cardinal authorities and the European Union by encompassing sustainable architecture when building new constructing programmes in the South-East of England ( Taylor, 1998 p. 145 ) . For building houses utilizing sustainable architecture would non merely let them to follow with environmental demands, it could in the long term prove it is more cost effectual. Re-using and recycling edifice stuffs would intend these companies could avoid paying land fill revenue enhancements ( Kim & A ; Rigdon, December 1998 p. 5 ) . If companies are besides able to recycle their ain waste merchandises, they might besides be able to avoid purchasing new stuffs wholly, or at least lower the sum of new stuffs they need to finish new edifice programmes ( Kim & A ; Rigdon, December 1998 p. 5 ) . Companies will no uncertainty get down to favor utilizing sustainable architecture techniques if it means that they gain be aftering permission when it might non otherwise be granted. Planing permission allows building to continue guaranting net incomes, every bit good as salvaging the costs of new stuffs and leting them to avoid green house revenue enhancements such as the land fill revenue en hancement ( Sheail, 2002 p. 62 ) . It would really be straightforward for constructing companies to follow most of the steps and techniques linked with s a. For case, such companies could purchase their building stuffs from providers that are able to supply renewable, recycled, every bit good as biodegradable stuffs. Sustainability is besides enhanced through the usage of contraptions and equipment that are rated harmonizing to the sum of injury they do or make non make the environment. The more companies, which will merely utilize merchandises that are renewable, reclaimable, and biodegradable the cheaper all those constructing stuff merchandises, will go ( Kim & A ; Rigdon, December 1998 p. 5 ) . Chapter Four – South-East of England This chapter specifically evaluates the force per unit areas on development land, and the force per unit areas for sustainable architecture in the South-East of England. In general footings it could be argued that the force per unit areas on the usage of development land and for utilizing the techniques of sustainable architecture in the South-East of England are the same as in the remainder of Britain. For case, designers and belongings developers in London would hold the same force per unit areas or conditions as their opposite numbers in Birmingham, Manchester, and Glasgow ( Hough, 2004 p. 190 ) . However, this is non the instance in world as the economic and societal conditions in the South-East of England are non the same as in the remainder of Britain. Different conditions have a strong influence over why the force per unit areas to utilize development land or follow sustainable architecture vary throughout the state. Formally though the planning ordinances and limitations upon the usage of development land ( most notably the green belt ) every bit good as the legal demands to do edifices environmentally less damaging are the same in the other parts within Britain. It is nevertheless the force per unit areas to move to utilize development land and to a lesser extent sustainable architecture in the South-East of England which are arguably much greater in that specific part than in the other parts of Britain ( Kim & A ; Rigdon, December 1998 p. 5 ) . The force per unit areas on development land are stronger than in the other parts of Britain because the part normally has stronger economic growing than everyplace else does. That economic disparity within Britain has been referred to as the divide between the North and South which recognises that the South-East of England is wealthier than the other parts of England, Northern Ireland, Scotland, and Wales ( Schama, 2002 p. 538 ) . Stronger economic growing and public presentation besides equates to a higher demand for the building of more places, stores, and industrial or concern units. Such increased degrees of demand in bend puts added force per unit area to utilize development land to fulfill such demand. Although any new edifices would hold to follow with tougher environmental ordinances, the sum of land being used for new building is still being restricted through the operation of the green belt strategies. Property developers and building houses regard the green belt strategie s as an unneeded restraint on their net incomes and a barrier to economic growing. Such statements would hold likely been disregarded every bit much as before if other economic and societal alterations had non besides placed extra force per unit area to utilize green belt land as development land ( Sheail, 2002 p. 62 ) . The continuance of the green belt policy owes a great trade to both Conservative and Labour authoritiess being unwilling to put on the line electoral unpopularity by leting a full return to the unrestricted usage of development land ( Meller, 1997 p. 109 ) . The higher economic growing and public presentation often experienced by the South-East of England is largely attributable to the fact that London is located within this part. London is a magnet to concerns every bit good as for people. London and its environing suburbs have the largest concentration of population within Britain ( Meller, 1997 p. 109 ) . London has the largest population of any metropolis in Britain as it is the capital metropolis, with more people and concerns desiring to be located there or within going distance of at that place. High demand for domestic lodging, retail, and concern premises has meant the monetary value of land, houses, and rents are besides high ( Vale, 1991 p.2 ) . Demographic alterations have increased the force per unit area of development land in the South-East of England. Whilst increases in the South-East of England were modest non above the national norm the demands to utilize 500 cubic decimeter were manageable and it was non excessively hard to go forth green belt zone countries free of new edifice programmes. However, even before the additions in population within the South-East of England rose above the national norm the demand for new development land had put force per unit area on the green belt zone ( Meller, 1997 p. 109 ) . There was an increased demand for places, due to more grownups populating on their ain, either through picks or because of the dislocation of relationships. Higher divorce rates, every bit good as more individual parent households has meant that more places are wanted than were available ( Meller, 1997 p. 109 ) . Further force per unit area was put on development land in the South-East of England by the crisp diminution in the sum of council houses available. That was chiefly due to council house renters taking up their right to purchase option, with cardinal authorities non leting local governments to construct new council houses. The Conservative authoritiess between 1979 and 1997 regarded the decrease of lodging controlled and owned by the public sector as being a politically, socially, and economically desirable result. The worsening sum of council houses in bend meant that people either had to lease their adjustment from private landlords or effort to purchase their ain places. With local governments unable to construct any new council houses the burden for the edifice of new houses fell upon private belongings developers and edifice houses. Property developers and edifice houses viewed the land protected by being portion of the green belt zone as an untapped beginning of development lan d ( Meller, 1997 p. 109 ) . The force per unit area to utilize excess sums of development land drawn from the green belt zone in the South-East of England has increased because of population additions. In recent old ages the chief cause of such population additions in the South-East of England has been in-migration, both by refuge searchers and people from the new member provinces of the European Union ( Meller, 1997 p. 109 ) . Decisions Therefore, there are assorted grounds for the force per unit area on development land, and besides for the acceptance of sustainable architecture in the South-East of England. Some of these grounds are the same as the general grounds and factors as witnessed or experienced within the other parts of Britain. The sum of development land available in the South-East of England was tightly controlled by the planning limitations linked with the constitution and the care of the green belt zones. As they were intended to make the green belt zones restricted the range, location every bit good as the size of new building programmes in the South-East of Engla